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    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

    NCC Horse Show 2023 organised in Delhi Cantt

    NCC Horse Show 2023 organised in Delhi Cantt

    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    PM extends best wishes to army personnel on Army Day

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    Guj CM call to keep the rural-taluka-district sectors of the state at the forefront

    Guj CM call to keep the rural-taluka-district sectors of the state at the forefront

    BioAsia 2023 Announces a stellar speaker line-up to discuss the learnings, challenges and opportunities in Life Science post-COVID-19

    BioAsia 2023 Announces a stellar speaker line-up to discuss the learnings, challenges and opportunities in Life Science post-COVID-19

    Chief Minister Shri Bhupendra Patel dedicates ‘Azadi Ki Yaade’ Museum

    Chief Minister Shri Bhupendra Patel dedicates ‘Azadi Ki Yaade’ Museum

    Heartfulness Encourages Nurturing Young Agri Scholars For A Self-Sufficient India

    Heartfulness Encourages Nurturing Young Agri Scholars For A Self-Sufficient India

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

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    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

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    Cummins Group in India unveils Commercial Vehicle Industry’s first fuel agnostic platform and its diversified range of Hydrogen Technologies power solutions at Auto Expo 2023

    Dr. Leena Jain, Mumbai’s leading plastic surgeon, offers cleft lip and palate surgery for the normal appearance and growth

    Dr. Leena Jain, Mumbai’s leading plastic surgeon, offers cleft lip and palate surgery for the normal appearance and growth

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    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

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    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

    Acer Unveils the eKinekt Bike Desk to Empower Active and Sustainable Lifestyles

    Acer Unveils the eKinekt Bike Desk to Empower Active and Sustainable Lifestyles

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    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

    NCC Horse Show 2023 organised in Delhi Cantt

    NCC Horse Show 2023 organised in Delhi Cantt

    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    PM extends best wishes to army personnel on Army Day

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    Guj CM call to keep the rural-taluka-district sectors of the state at the forefront

    Guj CM call to keep the rural-taluka-district sectors of the state at the forefront

    BioAsia 2023 Announces a stellar speaker line-up to discuss the learnings, challenges and opportunities in Life Science post-COVID-19

    BioAsia 2023 Announces a stellar speaker line-up to discuss the learnings, challenges and opportunities in Life Science post-COVID-19

    Chief Minister Shri Bhupendra Patel dedicates ‘Azadi Ki Yaade’ Museum

    Chief Minister Shri Bhupendra Patel dedicates ‘Azadi Ki Yaade’ Museum

    Heartfulness Encourages Nurturing Young Agri Scholars For A Self-Sufficient India

    Heartfulness Encourages Nurturing Young Agri Scholars For A Self-Sufficient India

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

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    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    INDIA’S FOREIGN TRADE

    INDIA’S FOREIGN TRADE

    ShareTheBaristaPride at your nearest Starbucks store!

    ShareTheBaristaPride at your nearest Starbucks store!

    Cummins Group in India unveils Commercial Vehicle Industry’s first fuel agnostic platform and its diversified range of Hydrogen Technologies power solutions at Auto Expo 2023

    Cummins Group in India unveils Commercial Vehicle Industry’s first fuel agnostic platform and its diversified range of Hydrogen Technologies power solutions at Auto Expo 2023

    Dr. Leena Jain, Mumbai’s leading plastic surgeon, offers cleft lip and palate surgery for the normal appearance and growth

    Dr. Leena Jain, Mumbai’s leading plastic surgeon, offers cleft lip and palate surgery for the normal appearance and growth

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    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

    Acer Unveils the eKinekt Bike Desk to Empower Active and Sustainable Lifestyles

    Acer Unveils the eKinekt Bike Desk to Empower Active and Sustainable Lifestyles

    Acer Ushers In New Nitro Laptops with 13th Gen Intel Core Processors and NVIDIA GeForce RTX 40 Series GPUs

    Acer Ushers In New Nitro Laptops with 13th Gen Intel Core Processors and NVIDIA GeForce RTX 40 Series GPUs

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The Satirical Art of Stating the Obvious! – New TVC By IDFC Mutual Fund

NewsMonks by NewsMonks
1 year ago
in Uncategorized
2 min read
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The Satirical Art of Stating the Obvious!  – New TVC By IDFC Mutual Fund
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IDFC Mutual Fund, one of India’s leading mutual fund house announced the launch of its latest TV commercial for its pan-India investor awareness campaign #PaisonKoRokoMat nudging investors to benefit from the growth potential of equity mutual funds. With the TVC, IDFC Mutual Fund consolidates its unique voice in the BFSI sector by breaking down complex category truths using simple, immersive story telling formats. The TVC brings outa light hearted, refreshingly humorous take on the blindingly obvious to sharply drive home the proven benefit of equity mutual funds, prodding fence-sitters to spur them into action.

Link to the new Ad: https://www.youtube.com/watch?v=j0xpKTCyoOU

Gaurab Parija, Head – Sales & Marketing, IDFC AMC, added, “With the rising expenses due to improved quality of life, longer lifespans, increased medical contingencies, it is important to consider investing in an asset class that can help in beating inflation in the long run. Our latest #PaisonKoRokoMat advert is directed towards nudging investors to something which is obvious but not fully appreciated, the fact that Equities is an important asset class for wealth creation over the years with the potential to beat inflation in the long term, thereby facilitating investors to achieve their financial and life goals.”

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The central thought of the campaign #PaisoKoRokoMat draws inspiration from our lives where inertia is an impediment to our growth. IDFC Mutual Fund takes a fresh, non-conventional approach with its creatives for the campaign, shifting the conversation regarding wealth creation from the traditional to the contemporary. The use of satire to highlight the proven benefit of equity mutual fund investing is yet another creative leap taken by IDFC Mutual Fund in this category.

Created in partnership with ad agency TBWA, the pan-Indian campaign will be deployed across Television, Print, Outdoor and Digital media across multiple regional languages.

 

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