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    Chief Minister welcomes the union budget 2023-24: Thanks Prime Minister & congratulates Finance Minister

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    Members of Ahmedabad Chapter who were honored with PRSI national award felicitated at AMA

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    2nd highest Gross GST collection in January 2023, breaching earlier 2nd highest record in the Month of October 2022

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    COLORS’ actors send their best wishes on Republic Day!

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    Governor of Maharashtra releases author Manoj Gursahani’s first book in Mumbai

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    Prime Minister congratulated the citizens on the occasion of Republic Day

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    Gujarat CM takes important decision giving rebate on the payment of outstanding municipal taxes

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    Chief Minister Shri Bhupendra Patel attends 7th Patotsav at Khodaldham

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    Chief Minister welcomes the union budget 2023-24: Thanks Prime Minister & congratulates Finance Minister

    Chief Minister welcomes the union budget 2023-24: Thanks Prime Minister & congratulates Finance Minister

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    Kanha Music & Meditation Festival kicks in marking 150th Birth Anniversary Week of Lalaji Maharaj as Sangeet Samragyi Kaushiki Chakraborty renders enchanting music

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    Chief Minister welcomes the union budget 2023-24: Thanks Prime Minister & congratulates Finance Minister

    Chief Minister welcomes the union budget 2023-24: Thanks Prime Minister & congratulates Finance Minister

    Members of Ahmedabad Chapter who were honored with PRSI national award felicitated at AMA

    Members of Ahmedabad Chapter who were honored with PRSI national award felicitated at AMA

    2nd highest Gross GST collection in January 2023, breaching earlier 2nd highest record in the Month of October 2022

    2nd highest Gross GST collection in January 2023, breaching earlier 2nd highest record in the Month of October 2022

    Kanha Music & Meditation Festival kicks in marking 150th Birth Anniversary Week of Lalaji Maharaj as Sangeet Samragyi Kaushiki Chakraborty renders enchanting music

    Kanha Music & Meditation Festival kicks in marking 150th Birth Anniversary Week of Lalaji Maharaj as Sangeet Samragyi Kaushiki Chakraborty renders enchanting music

    9 out of 10 people in Vadodara have  Vitamin D deficiency: Tata 1mg labs

    9 out of 10 people in Vadodara have Vitamin D deficiency: Tata 1mg labs

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    COLORS’ actors send their best wishes on Republic Day!

    Governor of Maharashtra releases author Manoj Gursahani’s first book in Mumbai

    Governor of Maharashtra releases author Manoj Gursahani’s first book in Mumbai

    Prime Minister congratulated the citizens on the occasion of Republic Day

    Prime Minister congratulated the citizens on the occasion of Republic Day

    Gujarat CM takes important decision giving rebate on the payment of outstanding municipal taxes

    Gujarat CM takes important decision giving rebate on the payment of outstanding municipal taxes

    Chief Minister Shri Bhupendra Patel attends 7th Patotsav at Khodaldham

    Chief Minister Shri Bhupendra Patel attends 7th Patotsav at Khodaldham

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    Chief Minister welcomes the union budget 2023-24: Thanks Prime Minister & congratulates Finance Minister

    Chief Minister welcomes the union budget 2023-24: Thanks Prime Minister & congratulates Finance Minister

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    Experience LOVE with Starbucks Valentine’s Specials!

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    Budget Expectations from Marut Drones

    2nd highest Gross GST collection in January 2023, breaching earlier 2nd highest record in the Month of October 2022

    2nd highest Gross GST collection in January 2023, breaching earlier 2nd highest record in the Month of October 2022

    Kanha Music & Meditation Festival kicks in marking 150th Birth Anniversary Week of Lalaji Maharaj as Sangeet Samragyi Kaushiki Chakraborty renders enchanting music

    Kanha Music & Meditation Festival kicks in marking 150th Birth Anniversary Week of Lalaji Maharaj as Sangeet Samragyi Kaushiki Chakraborty renders enchanting music

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    Samsung Launches 2023 Side-by-Side Refrigerator Range That Will be 100% Made in India, with Features Made for India

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    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

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    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

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Mahendra Singh Dhoni invests in home interiors brand HomeLane and becomes its first brand ambassador

NewsMonks by NewsMonks
2 years ago
in News
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Mahendra Singh Dhoni invests in home interiors brand HomeLane and becomes its first brand ambassador
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HomeLane, India’s choice for on-time home interiors, has entered into a  three-year strategic partnership with Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, MS Dhoni will own equity in HomeLane. Popularly known as “Captain Cool”, MS Dhoni will be HomeLane’s first brand ambassador and the first celebrity to endorse an end-to-end home interiors brand.

 

Commenting on the partnership, Founders Srikanth Iyer and Tanuj Choudhrysaid “We are excited to partner with MSD.  He is not just a sporting legend but also one of the most respected and recognised personalities in India. With the trust & credibility that he brings to the table, we believe that he is the perfect fit for our brand vision.  HomeLane was built with the intent of making end-to-end home interiors easy and transparent for consumers anywhere in the country and this strategic partnership is a leap toward that goal.”

Commenting on the partnership, Rajeev G N, VP – Marketing said “MS Dhoni’s personal brand resonates very well with HomeLane’s brand values of trust and transparency. He is a sporting giant, a patriot, a dedicated family man, yet very approachable; qualities that inspire across generations. Like HomeLane, he is also an expert at what he does. We are ecstatic to have him on board and look forward to building a strong digital-first brand over the next many years with him.”

 

Commenting on the association, Mahendra Singh Dhoni said “My home, like anyone else is my comfort zone. A home is built with love and dreams and it’s where we create memories of a lifetime with our loved ones. I believe that HomeLane can help homeowners make their dream home a reality.  HomeLane’s vision of making interiors easy and accessible for people across the country is what made me want to be a part of it. With the technology and the expertise that

 

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HomeLane brings I look forward to our association in making this vision a reality.”

As HomeLane expands into new markets and deepens its presence in its existing 16 cities, its strategic association with MS Dhoni will enable the Company to create high decibel visibility and connect with its consumers. HomeLane plans to add 25 new Tier II and Tier III cities over the next 2 years and has earmarked Rs 100 crores in marketing spends to support this aggressive expansion.

 

With the upcoming cricket and festive season, HomeLane and MS Dhoni are jointly working on a brand new campaign that will be released during the new IPL season.

 

The specifics of the equity partnership will not be disclosed in accordance with the agreement between both parties.

Established in 2014, HomeLane has grown into India’s choice for on-time home interiors, providing personalized and professional end-to-end interior services. Through technological interventions, tech-empowered expert designers, and project managers, the company has built a community of over 20,000+ happy customers across the country, over the last seven years. The company undertakes strict safety and hygiene protocols and follows a stringent set of guidelines to deliver beautiful, safe and on-time interiors. HomeLane currently services 16 cities across the country through 27 Experience Centres.

 

NewsMonks

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