Valvoline Cummins Pvt ltd — a leading supplier of premium branded lubricants and
automotive services announces its new TVC, ‘BacchoJaisaJunoon’,to celebrate its passion to stay
original, innovate and stay ahead of the curve while maintaining its150-year old legacy.
“Changing with Time but Staying Original’ is our motto and with the same commitment& passionwe
have built trust with our channel and consumers over the years.We are one of the fastest-growing
lubricant brands in India and the released campaign “BacchoJaisaJunoon” is testimony to our 150
years of trust & credibility that the brand enjoys world over,” SaysSandeep Kalia, Managing
Director, Valvoline Cummins Private Limited.
Link to the new launched TVC- https://youtu.be/T9Ar0yyfBfk
Founded in 1866 by Dr. John Ellis, Valvoline TM has been a pioneer in the automotive industry and
continues to stake a claim to this status through its innovative products. Building on advancements
in automotive technologies,experts at Valvoline’s path-breaking R&D work, continue to work closely
with great passion to invent and improve products and deliver Original Engine Oil with every
changing time.
Honouring the longstanding innovation of the company, the campaign highlights Valvoline’s child-
like enthusiasm, passion and curiosity to give customers the best products. Children have always
been the best example of originality as they constantly innovate and experiment and Valvoline
celebrates this by bringing the same curiosity and passionto the brand and its philosophy. The
campaign will run across all popular GECs, news channel and digital platform.
“Our new campaign reinforces the brand’s promise of continuous innovation that has been a
constant for us, for over 150 years, What keeps us going is our relentless passion and curiosity
around evolving technology that helps us create offerings in tune with consumer trends. The
creative inspiration came from the inherent curiosity and originality children have
and the passion they exhibit. That in a way embodies our brand’sessence, making
us the original engine oil,”sharesIpshita Chowdhury, Chief Marketing Officer, Valvoline Cummins
Private Limited.
“Valvoline is positioned as the Original Engine Oil across the globe. Our attempt was to craft an
interpretation that will resonate best with the Indian audience. We wanted to showcase what makes
and keeps the brand original, its passion for continuous innovation, in an interesting manner. The
idea was to capture the innate curiosity and passion that children have when they are determined to
do something. Valvoline has the same passion to stay original and deliver the best engine oil for
every automobile,” Says Arjuna Gaur, Executive Creative Director, Leo Burnett India
Valvoline has always been known for its best-in-class products and services in more than 140
countries across the globe. Touting the world’s first racing, first synthetic blend and first high
mileage motor oils, Valvoline has consistently shown its focus on technological advancement and
reinventing engine oil for the evolving automotive, personal mobility, commercial and industrial
customer needs.
About Valvoline Cummins Pvt ltd
In India, Valvoline Cummins Private Limited is a 50:50 joint venture between Valvoline International
Inc. U.S.A and Cummins India Ltd.; India's leading manufacturer of diesel engines and the largest
exporter of engineering products – has resulted in Valvoline Cummins Private Limited, that is
engaged in the production, distribution and marketing of lubricants, grease and other allied
products. To know more, Visit www.valvoline.com/en-india
™ Trademark, Valvoline or its subsidiaries, registered in various countries
