Symphony Limited, India’s home-grown global air-cooling
company and the world’s largest manufacturer of air-coolers has launched a new integrated
advertising and promotional campaign titled “Symphony Large Space Venti-Cooling” to
highlight its Large Space Venti-Cooling (LSV) category. Through this campaign that includes a
TVC, Symphony Ltd. aims to reach out to large industrial and commercial spaces like Factories,
Warehouses, Showrooms, Educational Institutes, Hospitals, Restaurants, etc. and educate
them of the importance of a healthy and comfortable working environment for its
workers/employees.
The TVC opens with a dialogue between a father and a son (who has recently returned from his
studies abroad) sitting in an office cabin where the son is reminiscing about the old nicknames
given to the employees who used to be lazy, used to take sick leaves or were prone to making
errors. The father happily corrects the son and informs him how all these employees have
transformed in the last three years. The father insists the son to visit the factory’s shop floor and
meet all the employees, but the son is hesitant to go as the temperature might be higher on the
shop floor. However, on his father’s insistence, the son accompanies him to the shop floor and
is surprised to experience a whole new cool environment. The video ends with the father
beaming with pride upon installing Large Space Venti-Cooling from Symphony which has
consequently offered a conducive working environment to workers and has changed the lives of
these employees.
On the launch of the integrated communication, Mr. Rajesh Mishra, President – Sales and
Marketing, Symphony, said, “This campaign is intended to educate about the benefits of air
cooling for businesses and also communicate how it acts as a growth and profit catalyst for
them. We believe that our cooling solutions are not just for the benefit of the shopfloor
employees but go much beyond offering cooling comfort. They have the ability to improve
productivity, enhance efficiency, safeguard health, reduce downtime, improve turnaround time
and in turn help businesses achieve much better profits.”
Symphony Large Space Venti-Cooling is a unique combination of air-cooling and ventilation,
saves 90% electricity as compared to any air conditioner, and is an eco-friendly option for
cooling large spaces. Through this solution, the endeavor of Symphony Ltd. is to help transform
the productivity and profitability of large workspaces by offering comfort cooling in the
environment.
