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New Holland Agriculture partners with Yokohama Off-Highway Tires for their tractors

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New Holland Agriculture partners with Yokohama Off-Highway Tires for their tractors

To empower the farmers with better convenience in primary & advanced farming exercises, New Holland Agriculture has partnered with Yokohama Off-Highway Tires’ brand “Alliance” for its tractor tires. With this association, New Holland Agriculture’s tractors will be equipped with the Japanese company’s flagship agricultural tire Alliance TracPro Vishal, which will enhance their performance with minimal soil compaction and offer a well-balanced package of durability, traction and longer tire life.  

Speaking of the association, Mr. Harinder Singh, President-Sales, APAC, Yokohama Off-Highway Tires said, “We are excited to start our journey with New Holland Agriculture. Through this collaboration, we look forward  to providing supreme quality tires with cutting-edge features for New Holland Agriculture tractors. The Alliance TracPro Vishal is a superior performance Bias tire that is suited for the heavy duty agricultural segment. Features like better grip and high durability add to the driving comfort of the tractor thus contributing to a better farming experience.” Speaking on the occasion, Mr. Kumar Bimal, Sales Director, India & SAARC, New Holland Agriculture said, “The collaboration with Yokohama Off-Highway Tires will give an extra edge to our tractors and will meet the emerging needs and expectations of modern-day farmers in the country. Yokohama Off-Highway Tires has always remained at the forefront in the agricultural tire segment through its brand Alliance and there is no doubt that the brand will meet the needs of the high-end agricultural tire segment with innovative cutting-edge technologies. As both organizations share the same values towards the farming community, we are quite certain that the association will benefit the farmers by
ensuring good mileage, durability and comfort.”


Yokohama Off Highway Tires (YOHT)  is the consolidated  off –the-road business identity of The Yokohama Rubber Co., Ltd. YOHT specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. With a diverse product portfolio of over 3500 SKUs, YOHT offers customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires under the brands – Alliance, Galaxy, Primex and Yokohama OTR.

It is pertinent to mention here that New Holland Agriculture has a strong base of more than 5 lakh happy customers in India, with a growing network of more than 1000 customer touch points. This comprises a research and development centre and a training centre for dealers and customers.  The brand has a state-of-the-art tractor manufacturing plant at Greater Noida which is built on the lines of its international facilities. The New Holland customer care centre provides support in eight languages, including Hindi and English, to customers across India and can be reached toll-free on 1800 419 0124.

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