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MX TakaTak introduces the Launchpad Program

by News Monks

Leading short video platform MX TakaTak has emerged as the preferred destination for India’s leading content creators and has seen massive growth in the user generated content category as well. With an aim to nurture and train the creators on the platform who have made a mark with their engaging videos and consistently continue to entertain the platform’s wide and diverse audiences, MX TakaTak has announced the Launchpad Program.

This initiative handpicks UGC creators who are deeply engaged with the platform through regular participation in challenges and other content curation, and aspire to have a digital career. Thus far, 30 unique content creators have been identified and onboarded onto this exciting program. The program aims at building success for these creators that enjoy an organic following on MX TakaTak. Creators like Srinithi, a young girl whose passion is to be an actor, Shivansh Sharma who is an extremely talented singer and Krishna Sood who is a Chhau dancer are thrilled to be part of this program as this offers them the chance to learn the tricks of the trade from the experts at MX TakaTak to gain more followers and access to exciting features and monetisation opportunities.

Commenting on the Launchpad program, Janhavi Parikh, Business Head – MX TakaTak said, “We’re delighted to see such a phenomenal rise of user generated content on the platform and this initiative is our way of acknowledging the relentless efforts of these aspiring creators who have shown so much potential on the app. With this program, we will be giving UGC creators an all-round learning model aided by expert/ mentor interactions, as well as guidance on creative and  growth strategies. The  prime goal of this program is to enrich the craft of our native content creators by providing a collaborative learning environment and helping drive faster growth in their digital careers to eventually enter into the mainstream creator ecosystem by leveraging our creative, analytics and platform might.”

Ranging from interactions with experts and mentors that will help them with content creation strategies to connecting creators to a partner manager, the program intends to offer these creators increased visibility along with the opportunity to grow on the app faster. This career acceleration will  include monetisation opportunities, a chance to collaborate with other leading creators on the platform, who are some of India’s finest KOLs and it also will equip the participants with insights that will help innovate in their creative journey. Another avenue of support includes providing the best performing creators with equipment that will keep them motivated in their content creation journey. Aided by evaluations at specific intervals to study the progress of its creators, the program shall function as an effective learning model in this otherwise niche and self taught field with multiple opportunities for aspiring influencers.

Already underway, the pilot program has given worthy contributors of the MX user community a once in a lifetime opportunity to follow their creative passions. Click on this link if you wish to apply to this exciting program as well –

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About MX TakaTak

MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 Billion+ videos views daily and home to 21Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users.

About MX Player

MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps.

From the stable of Times Internet (the digital venture of Times of India, India’s largest media and entertainment group), MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.  MX has further expanded its business with the launch of its short format video app MX TakaTak – a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 21Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.

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