Jawa Motorcycles continued its commemoration of the Indian Army’s ‘Swarnim Vijay Varsh’ by welcoming the ‘Swarnim Vijay Mashaal’ to the city of Pune, as a part of its #ForeverHeroes initiative. The Jawa Kommuniti accompanied the victory torch along with the Indian Army personnel from Kolhapur to Pune.
The ‘Swarnim Vijay Mashaal’ was welcomed into the city with a rally organised by Southern Command and included war veterans of 1971 war, retired and serving Indian Army personnel and their families. The convoy, led by the Indian Army and Jawa Kommuniti members from Kolhapur, Pune, Sangli and Mumbai, escorted the ‘Victory Flame’ across the city, passing through Swargate region and Southern Command HQ to culminate at the Council Hall in Pune.
The victory flame was flagged off by Prime Minister Narendra Modi from the National War Memorial in New Delhi on December 16, 2020. The victory flame, which has been lighted for the year-long commemoration of the 1971 India-Pakistan war has been sent to four cardinal directions of the country and will converge back at New Delhi in December 2021. The flame travelling in the western region arrived in Pune from Kolhapur on October 1st and will remain there till October 31st before departing from Southern Command War Memorial.
This ride marks Jawa Motorcycles’ third initiative to the ‘Swarnim Vijay Varsh’ celebrations along the year. Earlier this year, the brand supported the Indian Army in its rides to mark 22 years of the Kargil War (Dhruva Kargil Ride 2021) and 50 years of the Battle of Turtuk in Ladakh.
To offer a tribute to the 50th Anniversary of the 1971 war victory, Jawa Motorcycles also launched two new colours of its Jawa – Khakhi and Midnight Grey that honour the spirit of bravery, service and sacrifice of the Indian Army.
About #ForeverHeroes Initiative:
The #ForeverHeroes initiative was conceived by Classic Legends to inculcate a sense of gratitude towards the Armed Forces. Right from its early phase, the company has been developing a culture of values to appreciate of their efforts and sacrifice that helps keep the country safe, peaceful & prosperous. In 2019, the company formally announced this initiative to contribute to the cause of welfare of Armed Forces personnel and their next of kin. The key happenings under this initiative are –
- Classic Legends raised a sum of INR 1.49 crore by auctioning 13 motorcycles from its first batch of production motorcycles, contributing the proceeds of the auction to Armed Forces Flag Day Fund. The handover was done by Classic Legends to Kendriya Sainik Board, Ministry of Defence (Government of India) at a joint ceremony in the presence of eminent armed forces veterans, war heroes and officers.
- Contribution towards building of a Community Hall at the Leh’s War Hero Colony where Veer Naaris (widows of war heroes) reside with their children. War Heroes of the Ladakh Scouts regiment who fought in the Kargil War
- Supporting Indian Navy with motorcycles, services support and gear for their ‘Seven Sisters Ride’ across the North East India, done with the intention of highlighting Navy as a glorious career option among the youth in the region
- Supporting the Indian Air Force with a fleet of motorcycles and service support for their ride along the bases in South India
- Erecting the ‘Border Man’ statue at Wagah Border as a tribute to the BSF personnel, signifying their spirit of bravery, dedication and sacrifice
- 75 Jawa Motorcycles, with 90 riders from the Indian Army, headed out to celebrate the 22nd year of Kargil Vijay Diwas and pay respects to the martyred bravehearts in four cavalcades starting from Dhruva War Memorial, Karakoram Pass, Naushera and Srinagar.
- As a part of Swarnim Vijay Varsh celebrations this year, Jawa Motorcycles will also be making a contribution to the Armed Forces Flag Day Fund for the welfare of Army personnel
In its day-to-day functioning, the company also looks forward to facilitating interactions of its employees & customers through its network and other suitable occasions with the armed forces personnel to help build regard & respect for their contribution to the country. As a part of this, the company delivered the first few motorcycles to its customers by the hands of veterans, ex-servicemen and serving officers