GSK Consumer Healthcare today announced the launch of Iodex Rapid Action
Spray, a body pain relief solution for modern day consumers. Synonymous with treating body pain,
Iodex is a household name in India trusted by millions of consumers for over 100 years. As a true
body pain expert, the brand understands pain needs of its consumers and continues to bring out
innovations that cater to their evolving requirements. With the new launch, Iodex now has an
exhaustive portfolio of pain relief products -Iodex Balm, IodexUltraGel&Iodex Rapid Action Spray,
which can cater to different pain states & address varied format preferences of consumers.
Anurita Chopra, Area Marketing Lead, India Sub Continent, GSK Consumer Healthcare said,
“Iodex carries with itself a rich legacy of over a century, making it a household name in India. With
the changing lifestyles of our consumers, the incidences of body pain have been on a rise.
Therefore, as a brand that truly understands pain, we aim to be a one stop solution that caters to
every type of pain in any format that our consumers prefer.”
The new offering from Iodex contains five active ingredients that are known topenetrate deep into
the skin, reduce internal inflammation and provide targeted pain relief. With this launch,
Iodexcontinues to innovateits portfolio and establish itself as a true body pain expert.
It has a power packed formula of 5 active ingredients, namely Indian Wintegreen Oil, Menthol,
Eucalyptus oil, Turpentine oil, Clove oil. This blend of ingredients with known analgesic properties
helps provide targeted relief from different types of musculoskeletal pain like neck/shoulder pain,
back pain, joint pain, sprain etc.
She further added, “With the phenomenal success of Iodex Ultra Gel last year, we realise the
growing need for different pain relief formats. We are confident that our new innovation – Iodex
Rapid Action Spray,will address the core consumer needs & pave the way for a pain-free India”
IodexRapid Action Spray is available in two packs- 35 g at Rs. 140 and 60 g at Rs. 195 and is
available across all leading chemist stores and e-commerce sites such as Amazon, 1 Mg, and