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InsuranceDekho to Partner with 50,000 Micro-Entrepreneurs to unlock offline insurance centres in Tier 3 and beyond cities

by News Monks
  • InsuranceDekho Saathi initiative focuses on partnership with micro-entrepreneurs
  • Already onboarded 2000+ offline stores in 15+ cities
  • InsuranceDekho clocked 1200 Crore Premium and sourced 1 Million+ policies in FY21 and plans to grow 3x in FY22


Having established both a strong online as well as offline presence in 1000+ towns and cities in India through its partner network, InsuranceDekho is further expanding its reach in Tier 3 and beyond cities. For this, the company is partnering with micro-entrepreneurs to create awareness about insurance and source & support its customers in these cities. These micro-entrepreneurs are engaged as Point of Sales Persons (PoSPs) of InsuranceDekho.

The move is a part of the organization’s initiative called InsuranceDekho Saathi under which users would be able to evaluate and buy insurance products from their trusted local offline stores.

Over the last few months, InsuranceDekho has partnered with more than 2,000 offline stores in 15+ cities. By the end of FY22, InsuranceDekho plans to partner 50,000 micro-entrepreneurs across 500+ Tier 3 and beyond cities across the country like Ludhiana, Jalandhar, Ajmer, Sikar, Udaipur, Jamshedpur, Mysore, Warangal, Kanpur, Aurangabad, etc to further deepen its reach, give more choice to and better serve the customers. Under this initiative, InsuranceDekho is extending full support to its partner entrepreneurs, from training for different insurance products, to demand generation, policy issuance, post-policy support, and claims assistance. All InsuranceDekho Saathi partners will create awareness about and cross-sell InsuranceDekho’s insurance products as allowed under IRDAI guidelines like life insurance, health, and motor insurance to their network and assist local customers with policy support as well as with claim settlement on the field.

Mr. Ankit Agrawal, CEO and Co-Founder, InsuranceDekho, said, “Insurance penetration in India is ~4% currently, and this number further dwindles as we move to Tier 3 and beyond cities. We believe that there is an imminent need for us to create awareness about and expand the distribution of insurance products in the country. Backed with this vision, we launched the InsuranceDekho Saathi program earlier this year and have observed high traction from both partners and customers. The initiative is a true win-win for the ecosystem as it helps our Saathi partners to find social standing and increase their income opportunities while at the same time enabling customers to buy an insurance product from their trusted local retail partner”.

The InsuranceDekho Saathi initiative is an important part of InsuranceDekho’s distribution network. InsuranceDekho is committed to skilling its partner micro-entrepreneurs to enable them to recognize their entrepreneurial aspirations.

About InsuranceDekho

Launched in 2017, InsuranceDekho is an Insurtech startup by Girnar Insurance Brokers Private Limited. It enables its consumers to compare different insurance policies based on their requirements and offer them the best choices available as per their needs. In FY 2021, InsuranceDekho sourced 1 Million+ policies and clocked a business of Rs. 1,200 Crore in premium. The company currently has tie-ups with 40+ insurance companies and is expecting a business growth of over 3X in FY 2022. InsuranceDekho is headquartered in Jaipur and has offices in Gurgaon, Pune, Chandigarh, Ludhiana, Jaipur, Kolkata, and Chennai as well as an offline presence in over 1000 towns.

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