Friday, July 19, 2024
Home Automobile Ford Enhances Power of Choice; Adds New Value-for-Money Automatic Variants to Figo Lineup

Ford Enhances Power of Choice; Adds New Value-for-Money Automatic Variants to Figo Lineup

by News Monks



Reinforcing its commitment to customers,Ford India today introduced two automatic variants of its flagship hatchback Figo.

Available in Titanium and Titanium+ trimsat an introductory price of  INR 7.75 Lakh & INR 8.20 Lakh respectively, the new Figo AToffers segment-best six-speed, torque converter automatic transmission that is paired to Bharat Stage 6 compliant three-cylinder 1.2L petrol engine.


The new variants, with a greater value for money, continue to be a performance leader in the compact car segment, delivering 96PS of power and 119 Nm of peak torque.


“Ford is committed to serving customers in India and is proud to introduce the world-class automatic technology for customers in the mass-market segment,” said Vinay Raina, executive director for Marketing, Sales & Service at Ford India. “With a proven legacy of outstanding performance, unmatched safety, superior technology and segment-best connectivity, we are confident that new Figo AT will be an automatic choice for several new buyers who don’t believe in look-alike automatics like AMT.”


The Ford Figo AT offersa perfect combination of performance, refinement and drivability with the new Sport Mode and SelectShift features on the six-speed automatic transmission.


Delivering more choice and enhanced value, Figo AT offers several industry-best featuresi.e:

  • Rain-sensing wipers, electrochromic IRVM for greater convenience
  • 7” capacitive touchscreen infotainment system for superior connectivity
  • Side & curtain airbags, standard dual front airbags, traction control system, electronic stability control and hill launch assist among other features as superior safety


Available in 5 exciting colours of Diamond White, Ruby Red, Moondust Silver, Smoke Grey and White Gold, the new Ford Figo will also be the only automatic hatchback to offer a globally renowned mobility and connectivity solution FordPassTMat no additional cost. Ford Figo AT owners will perform several vehicle operations — like starting, stopping, locking or unlocking a vehicle–remotely, via the FordPassTM app.


The Ford Figo has a benchmark in value of ownership with a 3-year or 100,000 KM standard warranty, longer service intervals of 10,000 KM, compared to 5,000 KM for most other competing models.


Ford Figo owners spend as low as INR 1,313 for scheduled service in the first year while the 100,000-KM or 10-year service is surprisingly affordable at just INR 4,097.


Prioritizing the health and convenience of consumers during the ongoing pandemic, the company is accepting bookings for new Figo AT via a dedicated online portal, online booking portal allows buyers to select, book and avail of doorstep delivery of their new Figo AT, from the comfort of their homes.


Customers booking their Ford cars online will get real-time assistance from a booking partner, available six days a week from 9:30 AM to 6:30 PM.


The new booking portal is an extension of the company’s recently announced Dial-A-Ford initiative that enables customers to avail themselves of a host of services via a toll-free number 1800-419-3000.


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About Ford in India

Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world — in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit

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