On the eve of International Coastal Clean-Up Day which is celebrated across 100 countries since 1986, Union Ministry of Environment, Forest and Climate Change (MoEFCC) announced at a virtual event that for the first time eight beaches of India are recommended for the coveted International eco-label, the Blue flag certification. The recommendations are done by an independent National Jurycomposed of eminent environmentalists & scientists. Blue Flag beaches are considered the cleanest beaches of the world. The eight beaches are Shivrajpur in Gujarat, Ghoghla in Daman&Diu, Kasarkod and Padubidri beach in Karnataka, Kappad in Kerala, Rushikonda in Andhra Pradesh, Golden beach of Odisha and Radhanagar beach in Andaman and Nicobar.
Union Environment Minister, Shri Prakash Javadekar who couldn’t attend the event due to the ongoing parliament session, said through a video message that the government is committed to clean the beaches across the country. He said, clean beaches are the testimony to environment in the coastal area. He said, the issue of marine litter and oil spilling has caused disturbances to the aquatic life and the Government of India is undertaking various efforts for the sustainable development of coastal regions.
The event also saw the launch India’s own eco-label BEAMS by e-hoisting the flag -#IAMSAVINGMYBEACH simultaneously at these eight beaches. SICOM, MoEFCC in pursuit of promoting its policies for sustainable development in coastal regions have embarked upon a highly acclaimed program “BEAMS” (Beach Environment & Aesthetics Management Services) under its ICZM (Integrated Coastal Zone Management) project. This is one of the several other projects of ICZM that Govt of India is undertaking for the sustainable development of coastal regions, striving for globally recognized and the coveted eco-label ‘Blue flag”.
The flag hoisting program was conducted simultaneously at these 08 beaches virtually from MOEFCC and physically at the beaches by respective States/UTs through its MLAs and/or Chairman of Beach Management Committees (BMCs).