Enters Madhya Pradesh market with two new cities, strengthening brand presence in India
Tata Starbucks Private Limited today announced its entry into Indore with the opening of a new store in the city. Indore is the second city after the brands entry into Bhopal, its first city of Madhya Pradesh last week. Tata Starbucks’ expansion into the ‘Heart of India’ – Madhya Pradesh is a part of its commitment to India and the new stores will offer the premium Starbucks Experience to more customers across the state. India is one of Starbucks` fastest growing markets globally and now serves customers in 17 cities across 216 stores in the country.
“We are excited to expand our footprint in India as we arrive into two new cities of Madhya Pradesh offering a unique and unparalleled Starbucks experience. As we enter the heart of India, we look forward to creating a welcoming Third Place for our customers in Indore and Bhopal“, said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “A special part of the Third Place at Starbucks is our more than 2,000 Indian partners, who are a large part of our Starbucks global family. Through their dedication and passion, they have created a strong foundation for the unparalleled experience as we expand to new cities as a part of our long-term commitment in India”, he added.
The Indore Vijay Nagar store, which is located at a bustling high street in the heart of the city, greets customers with a modern colour palette, depicting an imagery of flowing space through the usage of wood slats. The artwork in the store illustrates coffee plants in traditional Gond painting, paying a tribute to local arts and crafts in Madhya Pradesh.
The new Starbucks stores in Indore & Bhopal offer customers a wide range of Starbucks beverages and all-time favourites such as Cafe Mocha, Java Chip Frappuccino®, Signature Hot Chocolate and Caramel Macchiato. Customers can also enjoy limited time Winter offerings like Mocha Praline, Dark Chocolate Kiss Berry Frappuccino®, My Valentine’s Dark Chocolate, Crunchy Red Hat Mocha, Salted Dark Caramel Latte etc. along with the classic international favourite Cortado and a food menu comprising of Indian and International favourites. A range of Teavana™ teas, including the Starbucks signature tea innovation – India Spice Majesty Blend will be available for those who seek a modern and reimagined tea experience. The stores will also offer a range of new food menu items such as Naanwich and Chicken Cheese Toast, catering to all customer preferences. Customers can also enjoy the extensive range of desserts from Starbucks. Starbucks merchandise and free Wi-Fi is available at these stores for the elevated coffeehouse experience that Starbucks is known for.
Customers are invited to join the My Starbucks Rewards™ loyalty program, which provides members rewards and personalized benefits as they make Starbucks a part of their daily lives. Customers immediately begin earning stars for purchases at Starbucks through the program. With partner (employee) and customer safety a top priority, Tata Starbucks continues to observe elevated cleaning and sanitizing protocols and takes precautions, including floor markers to encourage social distancing in waiting areas, temperature checks for all partners, customers and delivery executives and partners are required to wear facial coverings and gloves during their shifts. Tata Starbucks has also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, so customers can enjoy a safe, familiar and convenient Starbucks Experience.