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New Holland Agriculture announces partnership with Yokohama Off-Highway Tires

by News Monks

Minimizing soil compaction while increasing traction are two of the farmer-focused benefits New Holland Agriculture expects to deliver with the announcement of a new partnership with Yokohama Off-Highway Tires that will see the company’s tractors equipped with Yokohama’s “Alliance” tires.

The Japanese company’s flagship agricultural tire, the Alliance TracPro Vishal, provides a well-balanced package of durability, traction and longer tire life.

Mr. Kumar Bimal, Sales Director, India & SAARC, New Holland Agriculture, said:

“The collaboration with Yokohama Off-Highway Tires will add extra appeal to our tractors, helping to meet the emerging needs and expectations of modern-day farmers in the country.

“With its Alliance brand, Yokohama Off-Highway Tires has been prominent in the agricultural tire segment, thanks to innovative features and technologies that meet the needs of the high-end agricultural tire segment.”

Mr. Harinder Singh, President-Sales, APAC, Yokohama Off-Highway Tires, said:

“We are excited about starting our journey with New Holland Agriculture. Through this collaboration, we look forward to providing high quality, advanced tires for New Holland Agriculture tractors.

“The Alliance TracPro Vishal is a superior performance bias tire, well suited to the heavy-duty agricultural segment. Features like better grip and high durability add to the driving comfort of the tractor, contributing to a better operator experience.”

New Holland Agriculture has more than 5 lakh customers in India, with a fast-growing network of more than 1,000 customer touchpoints. This comprises a research and development centre and a training centre for dealers and customers.  New Holland Agriculture’s advanced tractor manufacturing plant at Greater Noida is built on the lines of its international facilities. The New Holland customer care centre provides support in ten languages, including Hindi and English, to customers across India and can be reached toll-free on 1800 419 0124.

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