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    Vidyakul App becomes the key to success with its students in Std. 10 and 12 passing with flying colours in Gujarat

    Vidyakul App becomes the key to success with its students in Std. 10 and 12 passing with flying colours in Gujarat

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    Gujarat CM felicitates family members of organ donors

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    Gujarat CM launches 17th edition of Shala Praveshotsav from Memadpura primary school in Banaskantha

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    Blackk & One Sports Foundation organizing Yonex – Sunrise Gujarat State Badminton Championship 2022

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    Drishti Issues Advisory for coast of Goa for the Monsoon Months of June to September

    Prawaas 3.0 – India’s flagship event on Public Transport to be held in Hyderabad from August 4-6

    Prawaas 3.0 – India’s flagship event on Public Transport to be held in Hyderabad from August 4-6

    NSDL’s Market Ka Eklavya-Express Program reaches over 4,000 students across 75+ cities covering all States of India

    NSDL’s Market Ka Eklavya-Express Program reaches over 4,000 students across 75+ cities covering all States of India

    MG Motor India presents Hector and ZS EV to ITIs in Gujarat to strengthen skill development

    MG Motor India presents Hector and ZS EV to ITIs in Gujarat to strengthen skill development

    Seagull Advertising the start-up brand launch accelerator of Pune

    Seagull Advertising the start-up brand launch accelerator of Pune

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    GO FIRST announces new direct flights to Kuwait and Muscat from Kochi

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    AU Small Finance Bank launches industry’s first customisable Credit Card,LIT

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    Union Bank of India wins PFRDA “Best Performing Bank” Award

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    Guj CM approves projects of drinking & irrigation water to 135 villages

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    Punjab National Bank Celebrates 8th International Yoga Day

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    Kshitiz Sharma, a student of Aakash+BYJU’S from Chandigarh branch tops Himachal Pradesh Board of Secondary Education (HPBOSE); scores 98.6%

    Kshitiz Sharma, a student of Aakash+BYJU’S from Chandigarh branch tops Himachal Pradesh Board of Secondary Education (HPBOSE); scores 98.6%

    Rajeev Butani joins Prodapt’s Board of Directors

    Rajeev Butani joins Prodapt’s Board of Directors

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    iCreate launches EVangelise’22, India’s largest EV innovation challenge connecting the EV industry to breakthrough innovators

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    Five students across grades shortlisted for an all-inclusive trip to NASA by Aakash+BYJU’S from Anthe 2021

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    Avtar Partners with Google for the 3rd Consecutive Year

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    Vidyakul App becomes the key to success with its students in Std. 10 and 12 passing with flying colours in Gujarat

    Vidyakul App becomes the key to success with its students in Std. 10 and 12 passing with flying colours in Gujarat

    Gujarat CM felicitates family members of organ donors

    Gujarat CM felicitates family members of organ donors

    Gujarat CM launches 17th edition of Shala Praveshotsav from Memadpura primary school in Banaskantha

    Gujarat CM launches 17th edition of Shala Praveshotsav from Memadpura primary school in Banaskantha

    Blackk & One Sports Foundation organizing Yonex – Sunrise Gujarat State Badminton Championship 2022

    Blackk & One Sports Foundation organizing Yonex – Sunrise Gujarat State Badminton Championship 2022

    Drishti Issues Advisory for coast of Goa for the Monsoon Months of June to September

    Drishti Issues Advisory for coast of Goa for the Monsoon Months of June to September

    Prawaas 3.0 – India’s flagship event on Public Transport to be held in Hyderabad from August 4-6

    Prawaas 3.0 – India’s flagship event on Public Transport to be held in Hyderabad from August 4-6

    NSDL’s Market Ka Eklavya-Express Program reaches over 4,000 students across 75+ cities covering all States of India

    NSDL’s Market Ka Eklavya-Express Program reaches over 4,000 students across 75+ cities covering all States of India

    MG Motor India presents Hector and ZS EV to ITIs in Gujarat to strengthen skill development

    MG Motor India presents Hector and ZS EV to ITIs in Gujarat to strengthen skill development

    Seagull Advertising the start-up brand launch accelerator of Pune

    Seagull Advertising the start-up brand launch accelerator of Pune

    GO FIRST announces new direct flights to Kuwait and Muscat from Kochi

    GO FIRST announces new direct flights to Kuwait and Muscat from Kochi

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    AU Small Finance Bank launches industry’s first customisable Credit Card,LIT

    AU Small Finance Bank launches industry’s first customisable Credit Card,LIT

    Union Bank of India wins PFRDA “Best Performing Bank” Award

    Union Bank of India wins PFRDA “Best Performing Bank” Award

    Safety tops the charts for women while Comfort is most important for men while travelling

    Safety tops the charts for women while Comfort is most important for men while travelling

    Guj CM approves projects of drinking & irrigation water to 135 villages

    Guj CM approves projects of drinking & irrigation water to 135 villages

    Punjab National Bank Celebrates 8th International Yoga Day

    Punjab National Bank Celebrates 8th International Yoga Day

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    Kshitiz Sharma, a student of Aakash+BYJU’S from Chandigarh branch tops Himachal Pradesh Board of Secondary Education (HPBOSE); scores 98.6%

    Kshitiz Sharma, a student of Aakash+BYJU’S from Chandigarh branch tops Himachal Pradesh Board of Secondary Education (HPBOSE); scores 98.6%

    Rajeev Butani joins Prodapt’s Board of Directors

    Rajeev Butani joins Prodapt’s Board of Directors

    iCreate launches EVangelise’22, India’s largest EV innovation challenge connecting the EV industry to breakthrough innovators

    iCreate launches EVangelise’22, India’s largest EV innovation challenge connecting the EV industry to breakthrough innovators

    Five students across grades shortlisted for an all-inclusive trip to NASA by Aakash+BYJU’S from Anthe 2021

    Five students across grades shortlisted for an all-inclusive trip to NASA by Aakash+BYJU’S from Anthe 2021

    Avtar Partners with Google for the 3rd Consecutive Year

    Avtar Partners with Google for the 3rd Consecutive Year

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Practically Registers 3x Growth After Launch of Its First Brand Campaign, Kickstarting its 1st Anniversary Celebrations

NewsMonks by NewsMonks
1 year ago
in Education, Technology
3 min read
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  • Campaign used to drive awareness & consideration in home markets and guide pan-India brand & business expansion strategy for 2021
  • South & West regions of India to be the next key focus for strategic expansion 

Practically, India’s first experiential learning app, designed to make learning immersive and increase retention in STEM learning among students of class 6 to 12, launched its first-ever brand campaign around the theme – ‘Bring Learning Alive’ in December 2020. The campaign has garnered 3x growth and the app has successfully crossed 330,000 downloads till date. The TVCs have garnered over 32 million+ views combined on YouTube and seen above average and consistent view rates, even after two months of launch, indicating relevance and popularity of the campaign amongst the target audience. This has been one of the highest by an EdTech company in India, without celebrity endorsement, so far.

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The campaign was released across all mediums including print and television targeting Telangana and Andhra Pradesh, and, social and digital media with a pan-India focus. The rationale behind this dual pronged strategy was to drive awareness and consideration in the home market and test markets at a pan-India level to gauge the brand’s traction. Hence, the focus of ATL was majorly to establish the brand and drive awareness, while digital was aimed at building awareness and performance. The brand also signed a two-week Associate Sponsorship deal with Bigg Boss Telugu Season 4.

Aligning the marketing strategies around the brand proposition “Bring Learning Alive”, the campaign was released in the priority markets of Andhra Pradesh and Telangana. The digital campaign ran in the top 40 cities across the country with a greater emphasis on Mumbai, Delhi, Bangalore and Chennai. Predominantly, the metros and Tier-1 cities attracted larger traction. The campaign saw healthy participation among parents in the age group of 35 to 55 years and students in the age group of 11 to 17. Interest was also evinced among people of the age group of 18 to 24 years who visited the website for programs related to Coding++, Test Preparation, etc. Practically also featured amongst the top brands in pure search volumes among EdTech players in Andhra Pradesh and Telangana during the campaign, clearly emerging as a strong challenger brand for the incumbents and indicating resonance with the target audience.

Commenting on the achievement, Mahadev Srivatsa, Vice President – Marketing & Brand Strategy at Practically, said, “We are overwhelmed with the response to our first brand campaign. This dream start has given us immense confidence to achieve our goal of being the most loved and trusted e-learning brand. And this couldn’t have come at a better time as we turn 1 in April! The increased engagement and stickiness speak volumes about the acceptance of our innovative product content, ease of use and other features. Replicating this success, we plan to expand our footprint in the West and South of India soon. With our aggressive marketing plans, we aim to make Practically known to every Indian household in the coming months”.

The campaign communication highlighted the brand’s strengths and showcased its unique features. This includes interactive simulations, 3D videos, AR experiences which bring learning to life, literally. An AI-based mascot – Proton who can help resolve queries 24×7, teachers who conduct live classes and doubt resolution, personalized sessions especially for after-school help and a new coding course – Coding++ were launched during the campaign.

Tags: educationSTEMtech
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