Hyderabad November 13, 2018: Centuary Mattresses – one of India’s leading mattress brand, today announced the launch of – Beddy – an exclusive Baby and child Mattress range. Among many pioneering steps, the company has launched India’s first branded baby and child mattress range Beddy. The specialized mattress offers a sanitized environment, free of harmful substances protecting the sensitive skin of the infant.
|Need for a specialized Mattress for an Infant |
· An infant sleeps 18-22 hours in a day on an average and 70% of the development takes place while asleep – lot of muscle development and strengthening happens when the infant is asleep
· The first half year is crucial for developing good sleeping skills leading to better health
· Lack of sleep has the ability to completely change a child’s life
o May not grow to their true height
o Increased risk of diabetes in later stage
o Intellectually may be unable to retain information correctly.
o More accident-prone
o Either be withdrawn and uninterested in life or hyper-active
The changing lifestyle of Indian consumers and better awareness with higher income have created a market for quality baby products in the country. Other factors which are propelling the need includes the shift to nuclear families, change in mindset to prioritize purchasing the best for children and increasing preference to keep baby in a separate bed.
‘Beddy’ is the culmination of Centuary’s 30 years of product leadership and innovation in the Indian bedding and comfort industry. The mattress range goes through stringent tests and quality checks to ensure the durability and comfort. Every Beddy mattress is made from high quality materials, are firm, durable, breathable & have waterproof cover.
While announcing the launch of Beddy, Mr. Uttam Malani, Executive Director, Centuary Mattresses said, “Beddy is the result of our detailed research on Baby Sleep and Baby mattress industry internationally. With a strong legacy of 30 years of being the sleep specialists in India, we saw the potential of the product in the growing Indian market. We also already had the domain understanding as we have been supplying high quality products to a European baby mattress manufacturer.”
“The Baby Mattress market is at nascent stage in India, Centuary Mattresses wanted to take the first mover advantage by researching the field of child sleep and bringing specifically designed sleep solutions for babies & children. In the long-term, we are expecting Beddy to contribute 10% – 15% in our revenues”, Mr. Malani added.
Beddy comes in 3 varieties – Beddy Nest – The Natural, Premium Mattress; Beddy Blossom – For Optimal Support and Beddy Guard- The Multipurpose Mattress. Waterproof accessories like Beddy Protect- The Waterproof zipped cover and Beddy Shield – Water proof Protector are also available for the consumers. Though the mattresses come in 4 standard sizes of 120 x 60 x 10 cm, 85 x 46 X 5 cm, 111 x 65 x 10 cm and 140 x 70x 10cm, they can be customized as well.
About Centuary Fibre Plates Pvt. Ltd. (Centuary Mattresses)
Part of Shree Malani Group, Centuary Fibre Plates Pvt Ltd is one of leading mattress companies in India. Started-off in 1988, as an OEM of rubberized coir for a then popular mattress brand. By early 1990s, Centuary Fibre Plates Private Limited had its own brand and called it Centuary Mattress, which later became a household name in South, East. West and Central India. Over the last 2 decades, Centuary mattresses has aggressively expanded its product range and geographical footprint. Today, Centuary Mattresses is present in the country with over 3,000+ dealers and 200+ exclusive brand stores. It is the first Indian mattress manufacturer to hold the ISO 9001-2008 (ISO 9001 – 2015) certification for its quality management system and the First company in India to introduce green gel technology alongside being the largest exporter of rubberized coir from India.