National, July 2021: The Undisputed leader in the premium whisky category, Seagram’s Blenders Pride has introduced a limited-edition pack in association with design maestro Manish Malhotra. The limited-edition pack echoes the impeccable craft of the designer, and invites the consumers to ‘taste the stardom’ so one can celebrate the rich taste and unmatched craftsmanship of the pack, making a bold style statement that spells out ‘My Craft, My Pride’.
The unique collectible reverberates with a contemporary design that is a true representation of the glamourous curations the designer is synonymous with. Inspired by the skillfully crafted smooth blend, the limited-edition pack is adorned with intricate patterns of his creations – with warm metallic accents and tones that build a sense of glamour, celebration and lifestyle. Manish Malhotra’s time-honed legacy, built over 30 years, is highlighted on the pack, which embodies a seamless blend of fine craftsmanship that reflects his signature style
Commenting on the launch of the limited-edition pack, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “The Blenders Pride limited-edition pack is a celebration of rich craftmanship, both through the legendary, global award winning fine whisky and our collaboration with the ace designer Manish Malhotra. We take immense pride in our product, quality and heritage and continue to celebrate the pride in craft through this collaboration. The pack is a sophisticated and glamourous statement that combines exquisite taste and design, which is what we stand for.”
Talking about the limited-edition pack, designer Manish Malhotra said, “I have had a long-standing association with Blenders Pride and, today, it gives me great pleasure to announce our collaboration that celebrates this association through a collectable limited-edition pack. The design is a true representation of my vision and spirited style, and brings together the precision and the bold, rich character of Blenders Pride on the same canvas, hence celebrating craft in all its glory.”
The Blenders Pride limited-edition pack is available for discerning whisky connoisseurs in over 15 markets.
About Blenders Pride
Blenders Pride is a premium whisky from the house of Seagram, with over 160 years of unmatched craftsmanship & expertise. It is an exquisite blend of fine aged scotch malts from Dalmunach, Scotland and Indian grain spirits. With a distinctive nose of malt, fruit, and spice, it’s a fine blend with a delicate aroma. The smooth blend of sweet taste and floral finish highlights the character of this elegant whisky making it a work of fine craftsmanship by our legendary master blenders.
This fine blend has been awarded globally for its supreme quality, bagging the Fifty Best Gold Award, Monde Selection Gold Award & London Spirits Competition award, all in one year (2020) and is winning hearts in India as well as select markets across the globe. Blenders Pride Rare Premium Whisky is available in 7 pack sizes, including 2L, 1L, 750ml, 375ml, 180ml, 90ml and 60ml in India.
About Manish Malhotra
Couturier, costume stylist, entrepreneur, and revivalist; Manish Malhotra’s prolific career spanning 30 years has seen him redefine fashion. Founder of the eponymous label, Manish Malhotra is known in the industry for his pathbreaking makeover for actors on the silver screen and giving them an individual style narrative in personal lives, whilst walking alongside in their journey of stardom. The first-ever fashion influencer and bold fashion creator, Manish Malhotra has extended his influence beyond fashion to carve his niche as an Indian luxury designer.
The designer has been acknowledged with multiple felicitations for his leadership position in costume designing in Bollywood. Being the first ever recipient for the Best Costume Designer award, he was celebrated with 4 Filmfare Awards, 4 Filmfare Glamour & Style Awards, 7 Bollywood Movie Awards, 5 IIFA, the Rajiv Gandhi award for designing & HT Most Stylish Award amongst the 50 other illustrious awards and numerous nominations. Manish Malhotra ‘s body of work on numerous movies and innumerable designs makes him a leading name in the Indian fashion design fraternity.