2 Pan Vilas loyalist are going off to an exotic holiday! This Navratri in Gujarat was special thanks to the
Pan Vilas festive offer – ‘Shauk Se Duniya Ghumo’! The market leader brand in the Rs 5 Premium
segment of pan masala – Pan Vilas has unveiled their festive offer where customers stood a chance to
win many goodies like Rs. 1800000 worth Paytm cashback & mobile recharges, LED TVs, 500 Safari travel bags and the mega prize of 40 trips to Paris, Singapore and Kuala Lumpur.
Pan Vilas also commissioned renowned singer Arvind Vegra to create a special composition on the
theme of ‘Gujrat Nu Shauk’ to celebrate the spirit of Gujarati’s and their zest for life.
Winners of the ‘Shauk Se Duniya Ghumo’ offer were announced at the YMCA extravaganza –
‘Radhiyali Raat’ on October 17, 2018, Ahmedabad. The lucky winners of the foreign trips are Thakkar
Sandeep Narendrakumar and his wife Thakkar Daxaben while Shahid and Vishal Kumar Jeevan were
the winners of 32”LED TV!
Anirban Sen, category Head of Chewing & Confectionary commenting on the occasion said “Pan Vilas
expresses itself through ‘Shauk Badi Cheez Hai’. ‘Shauk badi cheez hai’ embodies the passion with which
Pan Vilas has been created and salutes the spirit of connoisseurs who will go to any lengths to fulfil their
quest for the best. Keeping in mind our customers, our aim is to celebrate this ‘Shauk’ and take it to the
next level especially during this festive season,”.
Gujaratis are renowned for their ‘Shauk of travelling’ and their ‘Navratri’ celebrations are incomparable
in the extravaganza. This campaign celebrates the biggest festival of the state with an opportunity to
fulfill the desires of seeing the world!
Along with Gujarat, Pan Vilas also simultaneously unveiled this campaign in various states like Delhi,
Madhya Pradesh, Rajasthan and Uttar Pradesh with the theme ‘Shauk Se Duniya Ghumo’ – an
integrated offer with Dussehra campaign. Keeping in mind the popularity of the festival of Durga Pujas in
Odisha, the campaign offer was also integrated with the Durga Puja campaign.
About Pan Vilas
Godfrey Phillips India made its foray into the chewing category by launching the premium pan masala brand, Pan Vilas, in the
year 2010. In the first year of the launch itself, the brand has been successful in striking the right cord with the consumers. Pan
Vilas is a connoisseur’s delight. The delicately balanced blend and the rich trove of finest ingredients give Pan Vilas an unmatched and lingering taste. The brand does not contain Magnesium Carbonate and thus goes a step further to ensure quality and establish trust. Pan Vilas is manufactured at a state-of-the-art plant that employs some of the world’s most advanced food processing technologies in providing a high quality, hygienic and impurity free experience. Immaculate packaging ensures that the promise of quality is met without compromises every time you pick a pack at the retail outlet.
