Navratri is one of the biggest festivals celebrated across India. The nine-day festivity focuses on heightened celebrations with dances and revelry. Particularly in Gujarat during this period, the youth celebrate Navratri in its festive spirit by participating en masse playing dandiya and gracefully dancing to their traditional folk dance- garba.
Adding to this special occasion in Gujarat, Pan Vilas – the market leader brand in the Rs 5 Premium segment of pan masala unveiled its special offer – ‘Shauk Se Duniya Ghumo’. As part of this special offer, customers stand to win many goodies like Rs. 1800000 worth Paytm cashback & mobile recharges, 500 safari travel bags and the mega prize of 40 trips to Paris, Singapore and Kuala Lumpur.
To add a local flavor to the celebrations, Pan Vilas commissioned renowned singer Arvind Vegra to create a composition on the theme of ‘Gujrat Nu Shauk’. This will be performed live by Arvind at YMCA during the Navratri celebrations.
Anirban Sen, category Head of Chewing & Confectionary shared that “Pan Vilas expresses itself through ‘Shauk Badi Cheez Hai’. ‘Shauk badi cheez hai’ embodies the passion with which Pan Vilas has been created and salutes the spirit of connoisseurs who will go to any lengths to fulfil their quest for the best. Keeping in mind our customers, our aim is taking ‘Shauk’ to the next level especially during this festive season,”.
Gujaratis are renowned for their ‘Shauk of travelling’ and their ‘Navratri’ celebrations are incomparable in the extravaganza. This campaign celebrates the biggest festival of the state with an opportunity to fulfill the desires of seeing the world!
Along with Gujarat, Pan Vilas will also be simultaneously unveiling this campaign in various states like Delhi, Madhya Pradesh, Rajasthan and Uttar Pradesh with the theme ‘Shauk Se Duniya Ghumo’ – an integrated offer with Dussehra campaign. Keeping in mind the popularity of the festival of Durga Pujas in Odisha, the campaign offer is integrated with the Durga Puja campaign.