Havmor Ice Cream, India’s premium ice cream brand, has launched a city-wide campaign in Ahmedabad to celebrate the season of love. The brand has installed a heart-shaped installation of their specially curated product ‘Heartbeat Ice Cream Cake’, which stands 25 feet tall on the spectacular and scenic Sabarmati Riverfront.
This colossal installation is open to all from 10th-14th February and is accompanied by Havmor brandings, standees, red carpet, and a selfie spot to garner attention of a larger audience. Additionally, to reach to a wider audience, the brand has also initiated a van activation which will advertise the celebration of love with the unique dessert and will be available throughout the city.
Commenting on the initiative, Mr. Shekhar Agarwal, Head of Marketing, Havmor Ice-cream, said, “Desserts are synonymous with celebration and happiness. The 25ft product model of our newly launched ‘Heartbeat Ice Cream Cake’ is not only attractive but also has a mass appeal. We spare no effort when it comes to consumer satisfaction and experience, giving everyone a reason to celebrate during the season of love. “
Heartbeat Ice Cream Cake is an amalgamation of red-velvet cake and ice cream bringing to consumers the best of both the worlds. It is available across all Havmor Havfunn Parlors and leading 5000 ice cream outlets across the country and is priced at Rs 750/-. Other than that, Havmor has an exciting range of 20 ice cream cakes which truly makes the experience heavenly and just the best way to celebrate it with your love.
Innovation is the essence of every creation at Havmor, as it never misses a chance to amaze its consumers by bringing out exceptional concepts and ideas. So, this month enjoy with your loved ones with never seen before, special curated Heartbeat Ice Cream Cake, a unique blend of red-velvet cake and ice cream.
