Prime Minister Narendra Modi is the most popular leader on social media. Between August and October this year, Modi topped the trading charts of Twitter, YouTube and Google search. According to a study, his brand is valued at Rs 336 crore. On all these social media platforms, PM Modi topped with 2,171 trends. After him, Andhra Pradesh Chief Minister S. Jagmohan Reddy who received 2,173 trends. Although Modi is at the forefront of brand value, leaders like Amit Shah and Kejriwal are also close to him.
According to the report by online settlement analysis company Checkbrand, West Bengal Chief Minister Mamata Banerjee, Congress President Sonia Gandhi, Maharashtra Chief Minister Uddhav Thackeray and Congress leader Rahul Gandhi are among the trending leaders.
According to the study, Prime Minister Narendra Modi has a consolidated brand score of 70, nearly double that of his nearest rival. It was calculated based on 5 criteria for estimating brand scores including emotion, followers, engagement, mentions, and trends.