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    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

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    “Umbergaon residents wish for Vapi and Mumbai lifestyle experience” says consumer insight survey

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    Odisha wins Best State & Civic Agency, Indore – Best Municipality, Gujarat – Best SEC and Kerala – Best SFC in Janaagraha City Governance Awards

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    In the bitter cold, the Chinese soldiers were discouraged, 10 thousand soldiers were withdrawn from the border

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    Neuberg Supratech launches round-the-clock RT PCR test counter at Sardar Vallabhbhai Patel International Airport

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    The CM of this state has been protesting in front of Raj Bhavan for 3 days !

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    Kashmir and Ladakh separate from India on WHO map, Indians erupt

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    Monolith Installation at Forest Park in Ahmedabad by Symphony Ltd was an initiative to promote nature and sustainability in India

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    The Intellectual Property Appellate Board (IPAB) makes a landmark judgement in favour of The Indian Performing Right Society (IPRS)

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    Consumers In India To Be Among The First To Own Galaxy S21 Series, Globally

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    Consumers In India To Be Among The First To Own Galaxy S21 Series, Globally

    Consumers In India To Be Among The First To Own Galaxy S21 Series, Globally

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    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

    “Umbergaon residents wish for Vapi and Mumbai lifestyle experience” says consumer insight survey

    “Umbergaon residents wish for Vapi and Mumbai lifestyle experience” says consumer insight survey

    Odisha wins Best State & Civic Agency, Indore – Best Municipality, Gujarat – Best SEC and Kerala – Best SFC in Janaagraha City Governance Awards

    Odisha wins Best State & Civic Agency, Indore – Best Municipality, Gujarat – Best SEC and Kerala – Best SFC in Janaagraha City Governance Awards

    In the bitter cold, the Chinese soldiers were discouraged, 10 thousand soldiers were withdrawn from the border

    In the bitter cold, the Chinese soldiers were discouraged, 10 thousand soldiers were withdrawn from the border

    Neuberg Supratech launches round-the-clock RT PCR test counter at Sardar Vallabhbhai Patel International Airport

    Neuberg Supratech launches round-the-clock RT PCR test counter at Sardar Vallabhbhai Patel International Airport

    The CM of this state has been protesting in front of Raj Bhavan for 3 days !

    The CM of this state has been protesting in front of Raj Bhavan for 3 days !

    Kashmir and Ladakh separate from India on WHO map, Indians erupt

    Kashmir and Ladakh separate from India on WHO map, Indians erupt

    Monolith Installation at Forest Park in Ahmedabad by Symphony Ltd was an initiative to promote nature and sustainability in India

    Monolith Installation at Forest Park in Ahmedabad by Symphony Ltd was an initiative to promote nature and sustainability in India

    The Intellectual Property Appellate Board (IPAB) makes a landmark judgement in favour of The Indian Performing Right Society (IPRS)

    The Intellectual Property Appellate Board (IPAB) makes a landmark judgement in favour of The Indian Performing Right Society (IPRS)

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    SINGAPORE AIRLINES AWARDED HIGHEST DIAMOND RATING IN GLOBAL AIRLINE HEALTH AND SAFETY AUDIT

    SINGAPORE AIRLINES AWARDED HIGHEST DIAMOND RATING IN GLOBAL AIRLINE HEALTH AND SAFETY AUDIT

    Consumers In India To Be Among The First To Own Galaxy S21 Series, Globally

    Consumers In India To Be Among The First To Own Galaxy S21 Series, Globally

    Amazon makes Prime more accessible for customers;  1-year Prime membership with all JioPostPaid Plus plans, at no extra cost

    Welcome the New Year with amazing deals from Amazon Business this ‘Great Republic Day Sale’

    Havmor Ice Cream appoints Mr. Komal Anand as Managing Director

    Havmor Ice Cream appoints Mr. Komal Anand as Managing Director

    Autumn Men’s Harajuku Sweatpants Naruto Printing Long Pants Fashion Joggers

    Autumn Men’s Harajuku Sweatpants Naruto Printing Long Pants Fashion Joggers

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    Consumers In India To Be Among The First To Own Galaxy S21 Series, Globally

    Consumers In India To Be Among The First To Own Galaxy S21 Series, Globally

    Apple Granted Patent Supporting Further Development Of the “Search Technology”

    Apple Granted Patent Supporting Further Development Of the “Search Technology”

    BiBWorks Launches Mobile App to Provide An All-In-One Premium Delivery option

    BiBWorks Launches Mobile App to Provide An All-In-One Premium Delivery option

    AMAZON LAUNCHES ITS WORLDWIDE FIRST MOBILE-ONLY VIDEO PLAN IN INDIA: PRIME VIDEO MOBILE EDITION

    AMAZON LAUNCHES ITS WORLDWIDE FIRST MOBILE-ONLY VIDEO PLAN IN INDIA: PRIME VIDEO MOBILE EDITION

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Paree greets MICA female students with the #WelcomeBackParee campaign

NM by NM
2 weeks ago
in Education, Health & Fitness, Social
3 min read
4 0
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Paree greets MICA female students with the #WelcomeBackParee campaign
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The brand pledges to be the hygiene partner of MICANVAS

Paree, a homegrown sanitary pad brand has always strived to be ahead of the curve when it comes to feminine hygiene. By encouraging conversation around topics such as Heavy Flow and PMS through various campaigns and initiatives, Paree has become instrumental in empowering women to to prioritize their health & hygiene. Taking their commitment to the cause, a step further, the brand has joined forces with MICA institute, Ahmedabad, as their Hygiene partner for MICANVAS. MICA is welcoming back its students after 7 months of Lockdown and the women on campus are being greeted with a #WelcomeBackParee campaign wherein the brandhas pledged to provide menstrual hygiene essentials to girls coming back to college.

ADVERTISEMENT

Speaking on the idea of this association and the campaign, Sahil Dharia- CEO & Founder of Paree said, “

MICA has been the mecca for young minds that will shape the brands of future. Paree is the brand for a future forward woman and there is no better time to associate with student than this. In the pandemic times, this association underlines the intent of Paree and MICA that they prioritizes feminine hygiene needs. The girls at MICA are returning to their hostels after a long gap and we at Paree wanted a good gesture to be waiting for them when they come back.

Women Hygiene is an issue that always takes the backseat in many conversations and Paree has made it goal for that to change. The present scenario is an apt canvas for such dialoguing and through this partnership with MICA and #WelcomeBackParee campaign initiative the focus of the brand is to better inform and equip young women to take care of their menstrual and personal hygiene. The thrust of the campaign is to boost open conversations on personal hygiene issues, coupled with trials of menstrual hygiene products.  

Paree has constantly been a driving force in highlighting the importance of menstrual hygiene. The brand believes that periods are much more than just mood swings and cramps, it is about understanding the latent needs and personal comfort issues of women and then prioritizing her well-being.

Paree believes in innovation and wants the women of India to have the best care needs that would not only help them but also meet their end needs in the time of their period. .The brand is committed to positively impact the hygiene and comfort needs of the modern Indian woman and introduce products that add value to her life. Paree with its 3-sec absorption technology has been a disruptor in the women hygiene space with its first-in-market “HeavyFlowChampion” padsand the introduction of varied products across women hygiene category. Paree has continually delivered on its brand promise and stands as an indigenous champion of women in the personal hygiene category.

Tags: hygienePareeSanitary Pads
NM

NM

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