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    PM meets International Telecommunication Union Secretary General, Doreen Bogdan- Martin

    PM meets International Telecommunication Union Secretary General, Doreen Bogdan- Martin

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    On Women’s Day, Great Lakes launches ENCORE – A platform for women who want to re-start their careers

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    Japan’s Makoto Iwasaki emerges early leader at Gujarat Open 2023

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    Mirchi launches a new morning show in 6 cities of Gujarat with a popular actor, anchor, and radio jockey RJ Ruhan

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    Chief Minister Shri Bhupendra Patel inaugurated the 30th IPA Congress and 60th Pedicon Convention in Gandhinagar

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    Gujarat Minister, Shri Kanubhai Desai inaugurates Dr Agarwals first super specialty eye hospital in Vapi

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    BioAsia 2023 Confers the Genome Valley Excellence Award upon Professor Robert S. Langer

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    A MATRILINEAL STATE’S JOURNEY TO BIG SUCCESS: HOW MEGHALAYA MADE IT’S MARK IN THE STARTUP SPACE OF INDIA

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    CINÉPOLIS opens its biggest multiplex in Delhi– Cinepolis Pacific Mall, NSP, Pitampura

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    Chief Minister inaugurates the first Sherpas meeting of the U20-Urban Summit held in Ahmedabad

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    PM lays foundation stone and dedicates development projects worth more than Rs. 1780 crores in Varanasi, Uttar Pradesh

    PM lays foundation stone and dedicates development projects worth more than Rs. 1780 crores in Varanasi, Uttar Pradesh

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    Inspirational Journey of the Founder of LLT

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    Teach For India conducts Educational Conclave at Ahmedabad

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    SIG exhibits the latest aseptic solutions at the 49th Diary Industry Conference

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    Lux Cozi ropes in Vijay Deverakonda as its brand ambassador for the South Indian markets

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    Acer launches the New Nitro 5 Laptop, India’s first gaming laptop with AMD Ryzen 7000 Series

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    Teach For India conducts Educational Conclave at Ahmedabad

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    PM meets International Telecommunication Union Secretary General, Doreen Bogdan- Martin

    PM meets International Telecommunication Union Secretary General, Doreen Bogdan- Martin

    On Women’s Day, Great Lakes launches ENCORE – A platform for women who want to re-start their careers

    On Women’s Day, Great Lakes launches ENCORE – A platform for women who want to re-start their careers

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    Japan’s Makoto Iwasaki emerges early leader at Gujarat Open 2023

    Mirchi launches a new morning show in 6 cities of Gujarat with a popular actor, anchor, and radio jockey RJ Ruhan

    Mirchi launches a new morning show in 6 cities of Gujarat with a popular actor, anchor, and radio jockey RJ Ruhan

    Chief Minister Shri Bhupendra Patel inaugurated the 30th IPA Congress and 60th Pedicon Convention in Gandhinagar

    Chief Minister Shri Bhupendra Patel inaugurated the 30th IPA Congress and 60th Pedicon Convention in Gandhinagar

    Gujarat Minister, Shri Kanubhai Desai inaugurates  Dr Agarwals first super specialty eye hospital in Vapi

    Gujarat Minister, Shri Kanubhai Desai inaugurates Dr Agarwals first super specialty eye hospital in Vapi

    BioAsia 2023 Confers the Genome Valley Excellence Award upon Professor Robert S. Langer

    BioAsia 2023 Confers the Genome Valley Excellence Award upon Professor Robert S. Langer

    A MATRILINEAL STATE’S JOURNEY TO BIG SUCCESS: HOW MEGHALAYA MADE IT’S MARK IN THE STARTUP SPACE OF INDIA

    A MATRILINEAL STATE’S JOURNEY TO BIG SUCCESS: HOW MEGHALAYA MADE IT’S MARK IN THE STARTUP SPACE OF INDIA

    CINÉPOLIS opens its biggest multiplex in Delhi– Cinepolis Pacific Mall, NSP, Pitampura

    CINÉPOLIS opens its biggest multiplex in Delhi– Cinepolis Pacific Mall, NSP, Pitampura

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    Chief Minister inaugurates the first Sherpas meeting of the U20-Urban Summit held in Ahmedabad

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    PM lays foundation stone and dedicates development projects worth more than Rs. 1780 crores in Varanasi, Uttar Pradesh

    PM lays foundation stone and dedicates development projects worth more than Rs. 1780 crores in Varanasi, Uttar Pradesh

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    Inspirational Journey of the Founder of LLT

    Teach For India conducts Educational Conclave at Ahmedabad

    Teach For India conducts Educational Conclave at Ahmedabad

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    SIG exhibits the latest aseptic solutions at the 49th Diary Industry Conference

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    Lux Cozi ropes in Vijay Deverakonda as its brand ambassador for the South Indian markets

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    Premium Phones Like Galaxy S23 series to Stay in Demand Despite Slowdown: TM Roh

    Premium Phones Like Galaxy S23 series to Stay in Demand Despite Slowdown: TM Roh

    Acer launches the New Nitro 5 Laptop, India’s first gaming laptop with AMD Ryzen 7000 Series

    Acer launches the New Nitro 5 Laptop, India’s first gaming laptop with AMD Ryzen 7000 Series

    Teach For India conducts Educational Conclave at Ahmedabad

    Teach For India conducts Educational Conclave at Ahmedabad

    Maa-ko-god-lena-hai-mahayatra-of-the-campaign-will-travel-across-india-called-for-cow-protection-jagatguru-ji-shri-shri-santoshi-baba

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FIGHT AGAINST CORONAVIRUS : GHADI DETERGENT PROMOTES ‘MASK ON’

NewsMonks by NewsMonks
2 years ago
in Health & Fitness, Social
2 min read
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FIGHT AGAINST CORONAVIRUS : GHADI DETERGENT PROMOTES ‘MASK ON’
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Ghadi detergent launchesfirst of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India

To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and marketers of Ghadi – India’s no. 1 detergent powder – today unveiled its all-new #BachaavMeinHiSamajhdaariHai campaign. Ghadi detergent is India’s first brand to create awareness through its packaging.

India’s first awareness initiative via packaging aims to reach more than 10 crore Indian households. They will be reminded of always wearing a face mask and to be more responsible and committed to public safety.

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The awareness initiative will be showcased on the Ghadi detergent packet wherein the actual logo is covered with a printed mask. In addition to the messaging on the pack, Ghadi detergent is also activating a huge network of distribution channels, simultaneously asking their retail partners to join the movement to spread the message.

Ghadi has supported this initiative with a digital film that shows a small girl in a shop making her dad realise that the best way to show you care is by wearing a mask – just like the exhibit on Ghadi pack. The film also shows the importance of washing face masks regularly.

Speaking on this occasion, Mr Rahul Gyanchandani, Joint Managing Director of RSPL Group said “These are challenging times for each one of us. During this tough period, we need to stay and fight this challenge together. Everyone should take care of our near and dear ones and do our bit for the society. Under this initiative, we are also distributing one million masks. Ghadi detergent reaches millions of homes across India and we decided to do our bit to spread this important message.”

Nakul Sharma, VP and ECD, ADK Fortune said, “For us, this initiative is not limited to just a message. Thus, we wanted to put a mast on the Ghadi itself and reach it to every household. So, we dressed Ghadi with a mask to take this idea to the common people, as Ghadi reached millions of the households in India. This mask message film has already notched 65 million views during the initial few days only, which is very encouraging and is proof that this campaign is having an emotional impact and accelerating change.”

Tags: Ghadi DetergentMask On
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