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    AMAZON LAUNCHES ITS WORLDWIDE FIRST MOBILE-ONLY VIDEO PLAN IN INDIA: PRIME VIDEO MOBILE EDITION

    AMAZON LAUNCHES ITS WORLDWIDE FIRST MOBILE-ONLY VIDEO PLAN IN INDIA: PRIME VIDEO MOBILE EDITION

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    “Umbergaon residents wish for Vapi and Mumbai lifestyle experience” says consumer insight survey

    “Umbergaon residents wish for Vapi and Mumbai lifestyle experience” says consumer insight survey

    Odisha wins Best State & Civic Agency, Indore – Best Municipality, Gujarat – Best SEC and Kerala – Best SFC in Janaagraha City Governance Awards

    Odisha wins Best State & Civic Agency, Indore – Best Municipality, Gujarat – Best SEC and Kerala – Best SFC in Janaagraha City Governance Awards

    In the bitter cold, the Chinese soldiers were discouraged, 10 thousand soldiers were withdrawn from the border

    In the bitter cold, the Chinese soldiers were discouraged, 10 thousand soldiers were withdrawn from the border

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    Neuberg Supratech launches round-the-clock RT PCR test counter at Sardar Vallabhbhai Patel International Airport

    The CM of this state has been protesting in front of Raj Bhavan for 3 days !

    The CM of this state has been protesting in front of Raj Bhavan for 3 days !

    Kashmir and Ladakh separate from India on WHO map, Indians erupt

    Kashmir and Ladakh separate from India on WHO map, Indians erupt

    Monolith Installation at Forest Park in Ahmedabad by Symphony Ltd was an initiative to promote nature and sustainability in India

    Monolith Installation at Forest Park in Ahmedabad by Symphony Ltd was an initiative to promote nature and sustainability in India

    The Intellectual Property Appellate Board (IPAB) makes a landmark judgement in favour of The Indian Performing Right Society (IPRS)

    The Intellectual Property Appellate Board (IPAB) makes a landmark judgement in favour of The Indian Performing Right Society (IPRS)

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    PM will lay the foundation stone of IIM Sambalpur’s permanent campus on January 2

    Government approved opening of 3 offices of Indian Ambassador in these 3 countries

    Government approved opening of 3 offices of Indian Ambassador in these 3 countries

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    CHILDREN FLY FREE WITH ETIHAD AIRWAYS

    CHILDREN FLY FREE WITH ETIHAD AIRWAYS

    Kargwal launches ‘Centrepoint’ lifestyle realty project in Umbergaon

    Kargwal launches ‘Centrepoint’ lifestyle realty project in Umbergaon

    PNB dedicates 6 branches to war heroes

    PNB dedicates 6 branches to war heroes

    “Umbergaon residents wish for Vapi and Mumbai lifestyle experience” says consumer insight survey

    “Umbergaon residents wish for Vapi and Mumbai lifestyle experience” says consumer insight survey

    AMAZON LAUNCHES ITS WORLDWIDE FIRST MOBILE-ONLY VIDEO PLAN IN INDIA: PRIME VIDEO MOBILE EDITION

    AMAZON LAUNCHES ITS WORLDWIDE FIRST MOBILE-ONLY VIDEO PLAN IN INDIA: PRIME VIDEO MOBILE EDITION

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    AMAZON LAUNCHES ITS WORLDWIDE FIRST MOBILE-ONLY VIDEO PLAN IN INDIA: PRIME VIDEO MOBILE EDITION

    AMAZON LAUNCHES ITS WORLDWIDE FIRST MOBILE-ONLY VIDEO PLAN IN INDIA: PRIME VIDEO MOBILE EDITION

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    WhatsApp Respects and Protects Your Privacy

    Signal App : Find out the reasons that make it special for security and privacy

    Signal App : Find out the reasons that make it special for security and privacy

    Make way for the one true king, ŠKODA KUSHAQ

    Make way for the one true king, ŠKODA KUSHAQ

    Corning announces first Indian Military-Grade smartphone at INR 5,499 featuring Corning® Gorilla® Glass

    Corning announces first Indian Military-Grade smartphone at INR 5,499 featuring Corning® Gorilla® Glass

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Home News Health & Fitness

FIGHT AGAINST CORONAVIRUS : GHADI DETERGENT PROMOTES ‘MASK ON’

NM by NM
3 weeks ago
in Health & Fitness, Social
2 min read
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FIGHT AGAINST CORONAVIRUS : GHADI DETERGENT PROMOTES ‘MASK ON’
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Ghadi detergent launchesfirst of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India

To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and marketers of Ghadi – India’s no. 1 detergent powder – today unveiled its all-new #BachaavMeinHiSamajhdaariHai campaign. Ghadi detergent is India’s first brand to create awareness through its packaging.

India’s first awareness initiative via packaging aims to reach more than 10 crore Indian households. They will be reminded of always wearing a face mask and to be more responsible and committed to public safety.

The awareness initiative will be showcased on the Ghadi detergent packet wherein the actual logo is covered with a printed mask. In addition to the messaging on the pack, Ghadi detergent is also activating a huge network of distribution channels, simultaneously asking their retail partners to join the movement to spread the message.

Ghadi has supported this initiative with a digital film that shows a small girl in a shop making her dad realise that the best way to show you care is by wearing a mask – just like the exhibit on Ghadi pack. The film also shows the importance of washing face masks regularly.

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Speaking on this occasion, Mr Rahul Gyanchandani, Joint Managing Director of RSPL Group said “These are challenging times for each one of us. During this tough period, we need to stay and fight this challenge together. Everyone should take care of our near and dear ones and do our bit for the society. Under this initiative, we are also distributing one million masks. Ghadi detergent reaches millions of homes across India and we decided to do our bit to spread this important message.”

Nakul Sharma, VP and ECD, ADK Fortune said, “For us, this initiative is not limited to just a message. Thus, we wanted to put a mast on the Ghadi itself and reach it to every household. So, we dressed Ghadi with a mask to take this idea to the common people, as Ghadi reached millions of the households in India. This mask message film has already notched 65 million views during the initial few days only, which is very encouraging and is proof that this campaign is having an emotional impact and accelerating change.”

Tags: Ghadi DetergentMask On
NM

NM

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