2019:Vodafone Idea, India’s leading telecom operator and ZEE5, India’s fastest growing OTT
platform have come together to make ZEE5 Theatre available to its subscribers on the go.
With this exclusive offer, subscribers can now tune into ZEE5 Theatre, a live channel
available on Vodafone Play and Idea Movies & TV app.
Commenting on the partnership Avneesh Khosla, Operations Director – Marketing,
Vodafone Idea Limited said, “We are excited to partner with ZEE5 in order to make
exclusive theatre productions more accessible.We intend to reach customers who enjoy
Theatre and are not being catered to through other platforms.”
Speaking about the association, Manish Aggarwal, Business Head, ZEE5 India said, “The
Vodafone Idea association has been truly remarkable and we are now adding some well
renowned plays for audiences in this offering. Theatre is an integral part of entertainment
and we hope audiences enjoy watching these live from the comfort of their homes. Our
strong repertoire of content backed with Vodafone Idea’s reach is certainly to make waves
among viewers.”
The move is in line with the philosophy of Vodafone Idea of offering a range of content
choices to the customers. Vodafone Idea customers can now enjoy varied plays across
genres such as thriller, supernatural, crime, family drama, comedy and periodic drama
ensuring a seamless viewing experience. After discovering the content, customers can
access it on Vodafone Play and Idea Movies & TV app. ZEE5 Theatre will offer nine plays
this July and further keep adding two new plays every week on Wednesday and Friday at
9:00 PM.
Some of the RENOWNED plays which customers will be able to watch as a part of this
partnership include:
o Savita Damodar Paranjape, apsychological thrillerstarring Shilpa Tulaskar and
Vinay Jain
o Doll’s House based on Norwegian playwright, poet and theatre director Henrik
Johan Ibsen’s A Doll’s House featuring Swastika Mukherjee and Subhrajyoti Barat
o Double Game, a suspense drama starring popular theatre and television actor Kiran
Karmarkar and renowned actor-singer Rajeshwari Sachdev
o Vaastav, based on the blockbuster crime flick of the same name, Vaastav is the
quintessential concoction of ambition, struggle and family emotions starring Puru
Chibber and Mitalee Jagtap.
Vodafone Idea and Zee Entertainment Enterprises Limited announced a strategic partnership
a few months back for ZEE5 – the fastest growing OTT platform in the country. Under the
strategic partnership, aimed at driving the growth of digital ecosystem in India, the content
portfolio of ZEE5 is available to Vodafone Idea customers on Vodafone Play as well as Idea
Movies & TV app.Customers of Vodafone Idea can enjoy the entire content catalogue of
ZEE5 thereby providing a seamless viewing experience via multiple devices.
Vodafone Play
The Vodafone Play app is a one-stop entertainment destination to enjoy live TV Shows, latest movies and original content.
Downloaded by more than 20 Million+ Vodafone Subscribers it gives access to over 10000+ movies,in15 different
languages, 400+ live TV channels along with a huge catalogue of original web series and International TV Shows across all
genres.
Idea Movies and TV
Idea Movies & TV app is an ultimate gateway to popular movies and video watching experience. The robust library
comprises of 1000+movies, 400+Live TV Channels, TV Shows and Original Content across various genres. With over 20
million+ downloads Idea Movies & TV app has been growing in popularity and rating of 4.3 on Play store.
About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service
provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum
portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer
experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a
better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both
retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of
digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and
Bombay Stock Exchange (BSE) in India. For more information, please visit www.vodafoneidea.com.
