In an age where no information can be kept under wraps, Yash Raj Films has managed to pull off the unthinkable! Till today, no one has managed to leak a single image or even figure out the supremely guarded title of this much-anticipated action entertainer Hrithik vs Tiger. Even as the teaser of the film drops soon, we are completely in the dark as to how the film looks, how Hrithik and Tiger will look in it and we are still guessing what the title is going to be! We have learnt that this has been YRF’s biggest strategy for over a year!
“Aditya Chopra was very clear that nothing about the film should get out before the first official asset drops. An entire strategy was constructed to create and build secrecy around the project and continuously hype up the anticipation for the first asset to release. The makers wanted to position the promise of two of the biggest action heroes of our generation, Hrithik and Tiger, take on each other and thus the working title Hrithikvs Tiger came into existence! The working title was also widely publicized because the makers wanted it to one simple thing – register the marketing promise that audiences will see the biggest showdown between two of the biggest and the best action superstars of Indian cinema. With no information of the film coming out, it has only enhanced the anticipation among audiences.” informs a source.
When contacted, SiddharthAnand confirmed saying, “Yes, this is true. We wanted to keep everything under wraps because we were certain that it will add to the anticipation of the teaser. Inspite of tremendous pressure from fans of both the stars, it was a conscious decision to not put out any official pictures of the film and not even announce the title of the film. We want maximum impact on the day of the launch.”
Produced by Yash Raj Films, the high-octane film that also stars VaaniKapoor opposite HrithikRoshan. It is set to release on the big National Holiday of Gandhi Jayanti, October 2.
