Population Foundation of India’s popular edutainment show Main Kuch Bhi Kar Sakti Hoon
innovates with popular entertainment formats to break stereotypes and bust myths associated
with social issues. In its third season the show talks of men’s involvement in family planning,
among other issues.
As part of its counter narrative, the showhas introduced ‘Condom Baba Ka Dhaba’, a
fictional roadside food stall where condoms of every kind are distributed free to customers.
This unique concept aims to dispel the embarrassment associated with the purchase of
condoms and to normalise their use.
Population Foundation of India’s Executive Director Poonam Muttreja says, “One of the key
reasons why people refrain from buying condoms is the awkwardness and in some cases the
embarrassment associated with it. The very concept of making condoms available at a place
like a Dhaba is to normalise their use. According to the National Family Health Survey-4 of
2015-16, condoms constitute less than 12% of all the modern methods of contraception
currently used. There is a dire need to encourage men to take equal responsibility for family
planning. Introducing an element of humour into a taboo subject, ‘Condom Baba KaDhaba’
imagines a place to socialise where men can get condoms of their choice without any feeling
of embarrassment. This dhaba represents the change we urgently need.”
Main KuchBhiKarSaktiHoon revolves around the inspiring journey of Dr.SnehaMathur, a
young doctor, who leaves behind her lucrative career in Mumbai and decides to work in her
village. The show focuses on Dr.Sneha’s crusade to ensure the finest quality of healthcare for
all. Under her leadership, village women seek their rights through collective action.
With an empowering new slogan 'Main DeshKaChehraBadalDoongee’ the show’s
protagonist Dr SnehaMathur is seen tackling fresh issues, including access to hygiene,
sanitation and reproductive health, especially family planning. The show has proven to be
one of the flagship programmes on the national broadcaster with several repeat telecasts,
dubbed and telecast in 13 Indian languages and aired on 216 AIR stations across the country.
This time, Population Foundation of India is supported by the REC Foundation and Bill &
Melinda Gates Foundation to produce the third season of this popular edutainment show.
