The pandemic has brought a fundamental change in the audience’s content consumption patterns across the nation. Over the past few months, viewers are finding strength, encouragement, and solace in the rich mythological stories. After re-introducing some of the viewers’ favorite mytho shows, COLORS is all set to add another classic to its slew of offerings. Soon, the channel will telecast Om NamahShivay, an epic saga that celebrates the glorious and eternal life of Lord Shiva (played by Samar Jai Singh). Produced by Dheeraj Kumar, the show depicts the spirituality, divinity, and the moving power with which Lord Shiva governs the destiny of the universe.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 says,“In these unprecedented times, viewers are watching more and more mythological shows, as they have a very positive effect on them. Our offering of mythological shows viz., Jai Shri Krishna, Mahabharat and Karamphal Data Shani are being consumed by our viewers which is reflecting in the BARC ratings. By adding Om NamahShivay to the mix, we will further enhance the viewers experience. With a mega-mythological series like Om NamahShivay, we truly believe that it’s a great opportunity to re-introduce the life-affirming story of Lord Shiva to millions across the country. This is also a great chance for a new generation to get acquainted with enriching storytelling and live one of the biggest hits from the yesteryears.”