The highly anticipated festival banger Choodiyan is out now to spice up our festival
cheer. The track has been making news for roping in the international popping and
tutting sensation Dytto in her first-ever Indian music video. The video sees her grooving
alongside actor Jackky Bhagnani. With the festival season in full swing this month and
the next, Bhagnani is featured in the first music video under his music label Jjust Music.
The label's previous releases were the Alia Bhatt led Prada and Takda Rawan with Vishal
Mishra. Their latest, Choodiyan, is a groovy number that carries the traditional Indian
flavor but has a contemporary twist to it as well. Composed by Tanishq Bagchi, the track
is sung by Dev Negi and Asees Kaur in what promises to be played on loop at festival
gatherings and clubs alike.
The video has many grand moments that will set dance floors on fire. On her foray into
the country's entertainment space, Dytto says, "I’m very excited about this
collaboration! Ever since my parents have been in India, I have wanted to work here and
Jackky Bhagnani came to me with an offer I couldn't refuse. The culture and the music of
India are extremely full of life and this song Choodiyan perfectly depicts that. The song is
happy, it's fun and it will make you want to dance."
Under Mudassar Khan's direction, Choodiyan has the right blend of contemporary
settings and a traditional festive feel. The American dancing sensation Dytto is light-
footed in a dazzling lehenga, as she grooves smoothly to Indian beats. Jackky is seen
classing it up in a black outfit, complete with a leather jacket and a charming smile. Their
electrifying chemistry between the two only adds to the song's upbeat rhythm and
glamour.
“After Kamariyan last year, I knew we had to up our game and give people something
that is both uniquely surprising yet true to the festival spirit. With a global icon like
Dytto in the song, we have attempted to make it cross-cultural, breaking all boundaries.
We hope people love the song for more than just its dance merit.", says Jackky
Bhagnani.
As the country gears up to celebrate the festival season, Choodiyan is exactly what we
need!
