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    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

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    Thousands of farmers march to Mumbai in protest of agriculture law, Pawar to join rally

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    Culture Ministry organises special programme to commemorate the 125th Birth Anniversary Year of Netaji Subhas Chandra Bose

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    Teach For India’s ‘Don’t Stop Learning’ campaign aims to make digital learning more accessible to Teach For India students

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    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

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    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

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    Behind the magnificent Ram temple in Ayodhya will cost Rs 1100 crore, construction will be completed in three years

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    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Thousands of farmers march to Mumbai in protest of agriculture law, Pawar to join rally

    Thousands of farmers march to Mumbai in protest of agriculture law, Pawar to join rally

    Culture Ministry organises special programme to commemorate the 125th Birth Anniversary Year of Netaji Subhas Chandra Bose

    Culture Ministry organises special programme to commemorate the 125th Birth Anniversary Year of Netaji Subhas Chandra Bose

    Details of Indians Repatriated Under Vande Bharat Mission

    IAF and FASF Conclude Ex Desert Knight 2021

    PM attends the celebration of 125th Birth Anniversary year of Netaji Subhas Chandra Bose in Kolkata

    PM attends the celebration of 125th Birth Anniversary year of Netaji Subhas Chandra Bose in Kolkata

    Special programme organised at Haripura in Surat in Gujarat to mark celebration of 125th birth anniversary year of Netaji Subhas Chandra Bose

    Special programme organised at Haripura in Surat in Gujarat to mark celebration of 125th birth anniversary year of Netaji Subhas Chandra Bose

    IcIonic fashion designer Satya Paul passed away at 79 in Coimbatore

    IcIonic fashion designer Satya Paul passed away at 79 in Coimbatore

    Teach For India’s ‘Don’t Stop Learning’ campaign aims to make digital learning more accessible to Teach For India students

    Teach For India’s ‘Don’t Stop Learning’ campaign aims to make digital learning more accessible to Teach For India students

    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

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    • Gujarat CM
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    Imran’s miserable mockery of Pakistan will pledge Jinnah’s sign to reduce debt

    Imran’s miserable mockery of Pakistan will pledge Jinnah’s sign to reduce debt

    ŠKODA KUSHAQ : MADE FOR THE WORLD, IN INDIA

    ŠKODA KUSHAQ : MADE FOR THE WORLD, IN INDIA

    ETIHAD AIRWAYS IS ONE OF THE FIRST AIRLINES GLOBALLY TO LAUNCH IATA TRAVEL PASS

    ETIHAD AIRWAYS IS ONE OF THE FIRST AIRLINES GLOBALLY TO LAUNCH IATA TRAVEL PASS

    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Behind the magnificent Ram temple in Ayodhya will cost Rs 1100 crore, construction will be completed in three years

    Behind the magnificent Ram temple in Ayodhya will cost Rs 1100 crore, construction will be completed in three years

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    CES : Gadgets at the forefront of epidemics, including smart masks, robot cats

    XIAOMI MI 10 HAS DROPPED SIGNIFICANTLY IN PRICE

    XIAOMI MI 10 HAS DROPPED SIGNIFICANTLY IN PRICE

    Maurer Named Director of Information Technology Program – University of Missouri College of Engineering

    Maurer Named Director of Information Technology Program – University of Missouri College of Engineering

    AI in Information Technology| AI Products

    Key tips on How To Buy a Refurbished iPhone 11 Pro Max

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Tata Starbucks Introduces Unique Starbucks®Diwali Blend to Celebrate India’s Coffee Heritage

NM by NM
4 months ago
in Business, Food and Beverage, News
3 min read
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Tata Starbucks Introduces Unique Starbucks®Diwali Blend to Celebrate India’s Coffee Heritage
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First-of-its-kind, Starbucks®Diwali Blend creates a delicious moment to savour for the holiday

Starbucks India is celebrating the festival of lights with the debut of a new seasonal whole-bean coffee, Starbucks®Diwali Blend, to customers across India and select global markets. Reinforcing Starbucks long-term commitment to the market, the exclusive Starbucks®Diwali Blend honours India’s coffee-growing communities by highlighting new estates each year from India’s rich tradition of expert coffee producers.

Starbucks®Diwali Blend is a tribute to the region’s deep coffee heritage and expertise, made with hand-selected coffee from Valparai, Jumboor and Suntikoppa estates in the verdant hills of Karnataka and Tamil Nadu. The indulgent and immersive experience was developed specifically for customers in India. This unique blend features a balanced acidity, warm notes of cocoa, a syrupy body with notes of chocolate and hints of spice and stone fruit.

The package design depicts themes of light and illumination, with images of lanterns and elaborate traditional patterns. The central rangoli pattern reflects the symbolic triumph of good over evil and embodies the spirit of Diwali, the most auspicious day of the year in India. Starbucks®Diwali Blend is the second Starbucks whole bean coffee to be entirely sourced, roasted and packaged in India, following the launch of Starbucks® India Estates Blend in 2013.

“Diwali holds incredible significance as a source of light and hope for Indians around the world,” said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “This moment gives us the perfect opportunity to bring joy and cheer into the lives of our customers, which is especially meaningful now. This new annual offering is inspired by India’s cultural dynamics and rich coffee heritage, and Tata Starbucks remains committed to providing our customers with a unique, unparalleled Starbucks experience that celebrates India’s coffee culture.”

To overcome the challenges associated with creating a new coffee during COVID-19, Starbucks collaborated remotely with the local coffee team to trial, develop and roast the Diwali Blend. From different coordinates across the globe, the team successfully sampled different combinations together before landing on the final blend. This is Starbucks first coffee blend that’s been created remotely.

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“Starbucks Diwali Blend is a true testament to coffee’s power to bring people together – from bean to cup. The exquisite blend is hand selected and sourced from Tata estates in Karnataka and Tamil Nadu. The unique partnership between Starbucks and Tata Beverages highlights the craftsmanship of notable coffee planters of India and showcases the Starbucks prowess to deliver great tasting and high-quality coffee”, said Sunil D`Souza, CEO, Tata Consumer Products.

“We are pleased to be able to celebrate and honour this important festival by introducing a new whole bean coffee that is sourced, roasted and packaged in India,” said Sara Trilling, president, Starbucks Asia Pacific. “India has a deep coffee heritage and we are pleased to be able to bring this unique and special coffee to customers around the world.”

Starbucks®Diwali Blend is available for a limited time across all stores in India. The delightful tin is perfect to take home, gift or add a touch of joy to celebrations by sharing with family and friends.

Since entering the India market in 2012, Starbucks remains committed to ethically sourcing and roasting the finest-quality coffees in the world. Customers can enjoy the Starbucks Experience at 196 stores across India.

Tags: CoffeeDiwaliblendStarnucksTata
NM

NM

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