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    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

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    NCC Horse Show 2023 organised in Delhi Cantt

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    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

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    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

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    Guj CM call to keep the rural-taluka-district sectors of the state at the forefront

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    BioAsia 2023 Announces a stellar speaker line-up to discuss the learnings, challenges and opportunities in Life Science post-COVID-19

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    Chief Minister Shri Bhupendra Patel dedicates ‘Azadi Ki Yaade’ Museum

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    Heartfulness Encourages Nurturing Young Agri Scholars For A Self-Sufficient India

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    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

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    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

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    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

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    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

    NCC Horse Show 2023 organised in Delhi Cantt

    NCC Horse Show 2023 organised in Delhi Cantt

    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    PM extends best wishes to army personnel on Army Day

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    Guj CM call to keep the rural-taluka-district sectors of the state at the forefront

    Guj CM call to keep the rural-taluka-district sectors of the state at the forefront

    BioAsia 2023 Announces a stellar speaker line-up to discuss the learnings, challenges and opportunities in Life Science post-COVID-19

    BioAsia 2023 Announces a stellar speaker line-up to discuss the learnings, challenges and opportunities in Life Science post-COVID-19

    Chief Minister Shri Bhupendra Patel dedicates ‘Azadi Ki Yaade’ Museum

    Chief Minister Shri Bhupendra Patel dedicates ‘Azadi Ki Yaade’ Museum

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    Heartfulness Encourages Nurturing Young Agri Scholars For A Self-Sufficient India

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    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

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    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

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    INDIA’S FOREIGN TRADE

    ShareTheBaristaPride at your nearest Starbucks store!

    ShareTheBaristaPride at your nearest Starbucks store!

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    Cummins Group in India unveils Commercial Vehicle Industry’s first fuel agnostic platform and its diversified range of Hydrogen Technologies power solutions at Auto Expo 2023

    Dr. Leena Jain, Mumbai’s leading plastic surgeon, offers cleft lip and palate surgery for the normal appearance and growth

    Dr. Leena Jain, Mumbai’s leading plastic surgeon, offers cleft lip and palate surgery for the normal appearance and growth

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    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

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    Acer Unveils the eKinekt Bike Desk to Empower Active and Sustainable Lifestyles

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    Acer Ushers In New Nitro Laptops with 13th Gen Intel Core Processors and NVIDIA GeForce RTX 40 Series GPUs

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Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

NewsMonks by NewsMonks
2 years ago
in Business, Economy, Finance, Share Market
2 min read
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Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution
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Drummi Bhatt has successfully donned many hats including that of a global strategy professional , mentor and investor to early-stage startups encouraging women entrepreneurship, and a philanthropist.

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Drummi currently leads Market Intelligence and Strategy team at Mitsubishi Power, USA building corporate-level strategies for global markets. Drummi is also the founder of KarmaKonnect, a Woman and Rural Empowerment Non-Profit Organisation which works for projects in remote rural, tribal and conflict areas.

Her philanthropy work has taken her to various corners of India, including, far end corners of Leh, Ladakh, Telangana and remote areas of Chambal. During these visits, she got mesmerised by culturally rich, vernacular and diverse, the true “Bharat”.

During her interaction across the country, she got enchanted by the whirlwind of talent residing across Bharat, which is not restricted to a language, city or just tier-1 cities but is found in abundance all across tier-2, tier-3 cities and rural-tribal clusters. With OTT platforms ruling the world in 2020, Drummi decided to bring her strategic insights and data analytics strength to this field by joining hands with seasoned entrepreneurs, Rahul Narvekar and Narendra Firodia, to launch one of its kind, vernacular OTT platform, Letsflix.

In2019, Drummi,RahulandNarendrahavesuccessfullylaunchedIndia’sfirstvernacularinfotainmentapp,Lets Up, which now caters to 1.5 million users and in 7 vernacular languages, a feat achieved by none. The trio has now been passionately working towards creating and delivering vernacular content for every viewer in India with, Letsflix.

Ms Bhatt is deeply focused on bringing about her global perspective to bring a fresh new viewpoint and approach to delivering content and amazing talent to our TV screens and in the language we prefer. They are all set to give the term ‘Content is King’ a massive makeover relevant to the new, emerging and proud “Bharat” ecosystem.

Tags: Drummi BhattGlobal StrategistPhilanthropist
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