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    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Thousands of farmers march to Mumbai in protest of agriculture law, Pawar to join rally

    Thousands of farmers march to Mumbai in protest of agriculture law, Pawar to join rally

    Culture Ministry organises special programme to commemorate the 125th Birth Anniversary Year of Netaji Subhas Chandra Bose

    Culture Ministry organises special programme to commemorate the 125th Birth Anniversary Year of Netaji Subhas Chandra Bose

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    IAF and FASF Conclude Ex Desert Knight 2021

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    PM attends the celebration of 125th Birth Anniversary year of Netaji Subhas Chandra Bose in Kolkata

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    Special programme organised at Haripura in Surat in Gujarat to mark celebration of 125th birth anniversary year of Netaji Subhas Chandra Bose

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    IcIonic fashion designer Satya Paul passed away at 79 in Coimbatore

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    Teach For India’s ‘Don’t Stop Learning’ campaign aims to make digital learning more accessible to Teach For India students

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    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

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    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

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    ŠKODA KUSHAQ : MADE FOR THE WORLD, IN INDIA

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    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

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    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Thousands of farmers march to Mumbai in protest of agriculture law, Pawar to join rally

    Thousands of farmers march to Mumbai in protest of agriculture law, Pawar to join rally

    Culture Ministry organises special programme to commemorate the 125th Birth Anniversary Year of Netaji Subhas Chandra Bose

    Culture Ministry organises special programme to commemorate the 125th Birth Anniversary Year of Netaji Subhas Chandra Bose

    Details of Indians Repatriated Under Vande Bharat Mission

    IAF and FASF Conclude Ex Desert Knight 2021

    PM attends the celebration of 125th Birth Anniversary year of Netaji Subhas Chandra Bose in Kolkata

    PM attends the celebration of 125th Birth Anniversary year of Netaji Subhas Chandra Bose in Kolkata

    Special programme organised at Haripura in Surat in Gujarat to mark celebration of 125th birth anniversary year of Netaji Subhas Chandra Bose

    Special programme organised at Haripura in Surat in Gujarat to mark celebration of 125th birth anniversary year of Netaji Subhas Chandra Bose

    IcIonic fashion designer Satya Paul passed away at 79 in Coimbatore

    IcIonic fashion designer Satya Paul passed away at 79 in Coimbatore

    Teach For India’s ‘Don’t Stop Learning’ campaign aims to make digital learning more accessible to Teach For India students

    Teach For India’s ‘Don’t Stop Learning’ campaign aims to make digital learning more accessible to Teach For India students

    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

    Trending Tags

    • Gujarat CM
    • PM Modi
    • Hotel
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    ŠKODA KUSHAQ : MADE FOR THE WORLD, IN INDIA

    ŠKODA KUSHAQ : MADE FOR THE WORLD, IN INDIA

    ETIHAD AIRWAYS IS ONE OF THE FIRST AIRLINES GLOBALLY TO LAUNCH IATA TRAVEL PASS

    ETIHAD AIRWAYS IS ONE OF THE FIRST AIRLINES GLOBALLY TO LAUNCH IATA TRAVEL PASS

    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Now a demand is being made to place a statue of Ravana in the Ram temple, a letter written to PM Modi !

    Behind the magnificent Ram temple in Ayodhya will cost Rs 1100 crore, construction will be completed in three years

    Behind the magnificent Ram temple in Ayodhya will cost Rs 1100 crore, construction will be completed in three years

    Ducati strengthens its BS6 Scrambler range in India, launches the Scrambler Icon, Icon Dark and Scrambler 1100 Dark Pro

    Ducati strengthens its BS6 Scrambler range in India, launches the Scrambler Icon, Icon Dark and Scrambler 1100 Dark Pro

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    CES : Gadgets at the forefront of epidemics, including smart masks, robot cats

    CES : Gadgets at the forefront of epidemics, including smart masks, robot cats

    XIAOMI MI 10 HAS DROPPED SIGNIFICANTLY IN PRICE

    XIAOMI MI 10 HAS DROPPED SIGNIFICANTLY IN PRICE

    Maurer Named Director of Information Technology Program – University of Missouri College of Engineering

    Maurer Named Director of Information Technology Program – University of Missouri College of Engineering

    AI in Information Technology| AI Products

    Key tips on How To Buy a Refurbished iPhone 11 Pro Max

    Key tips on How To Buy a Refurbished iPhone 11 Pro Max

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Paree greets MICA female students with the #WelcomeBackParee campaign

NM by NM
2 weeks ago
in Business, Health & Fitness
3 min read
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Paree greets MICA female students with the #WelcomeBackParee campaign
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The brand pledges to be the hygiene partner of MICANVAS

Paree, a homegrown sanitary pad brand has always strived to be ahead of the curve when it comes to feminine hygiene. By encouraging conversation around topics such as Heavy Flow and PMS through various campaigns and initiatives, Paree has become instrumental in empowering women to to prioritize their health & hygiene. Taking their commitment to the cause, a step further, the brand has joined forces with MICA institute, Ahmedabad, as their Hygiene partner for MICANVAS. MICA is welcoming back its students after 7 months of Lockdown and the women on campus are being greeted with a #WelcomeBackParee campaign wherein the brandhas pledged to provide menstrual hygiene essentials to girls coming back to college.

Speaking on the idea of this association and the campaign, Sahil Dharia- CEO & Founder of Paree said, “

MICA has been the mecca for young minds that will shape the brands of future. Paree is the brand for a future forward woman and there is no better time to associate with student than this. In the pandemic times, this association underlines the intent of Paree and MICA that they prioritizes feminine hygiene needs. The girls at MICA are returning to their hostels after a long gap and we at Paree wanted a good gesture to be waiting for them when they come back.

ADVERTISEMENT

Women Hygiene is an issue that always takes the backseat in many conversations and Paree has made it goal for that to change. The present scenario is an apt canvas for such dialoguing and through this partnership with MICA and #WelcomeBackParee campaign initiative the focus of the brand is to better inform and equip young women to take care of their menstrual and personal hygiene. The thrust of the campaign is to boost open conversations on personal hygiene issues, coupled with trials of menstrual hygiene products.  

Paree has constantly been a driving force in highlighting the importance of menstrual hygiene. The brand believes that periods are much more than just mood swings and cramps, it is about understanding the latent needs and personal comfort issues of women and then prioritizing her well-being. Paree believes in innovation and wants the women of India to have the best care needs that would not only help them but also meet their end needs in the time of their period. .The brand is committed to positively impact the hygiene and comfort needs of the modern Indian woman and introduce products that add value to her life. Paree with its 3-sec absorption technology has been a disruptor in the women hygiene space with its first-in-market “HeavyFlowChampion” padsand the introduction of varied products across women hygiene category. Paree has continually delivered on its brand promise and stands as an indigenous champion of women in the personal hygiene category.

Tags: menstrual hygieneWelcomeBack Paree
NM

NM

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