Nilon’s, one of India’s leading processed food company, expanded its Chinese range portfolio with Szechaun chutney. Nilon’s range of innovative products and new-age quick food options in the Chinese product range category includes Szechaun Chutney, chowmein masala, soya sauce, red and green chili sauce and others.
The company has come up with another interesting advertising campaign to promote the Szechaun Chutney product under the tagline- ‘Isme Pyaar Mila Hai’ featuring the famous Tunni Bhaiya aka Pankaj Tripathi. The campaign in a humorous way emphasizes the superior quality ingredients and attention to the smallest detail that goes into making Nilon’s chutney products.
Talking about the product and the overall category Dipak Sanghavi added, “A recent report
projected the overall market for Chinese, Hot and Barbeque Sauces in India, to reach more
than Rs 700 crore in the year 2022-23. The Chinese product category has been witnessing
more than 15 % CAGR growth. With our range of Chinese products, we wanted to make it a
point to replicate all the authentic at-home processes behind the recipe to the commercial
manufacturing facilities. Even the key ingredient pepper which is required for Szechaun
Chutney is sourced from the far northeastern farm fields to ensure only the best quality and
authentic product reaches the consumers.”