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    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

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    NCC Horse Show 2023 organised in Delhi Cantt

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    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

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    PM extends best wishes to army personnel on Army Day

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

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    Guj CM call to keep the rural-taluka-district sectors of the state at the forefront

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    BioAsia 2023 Announces a stellar speaker line-up to discuss the learnings, challenges and opportunities in Life Science post-COVID-19

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    Chief Minister Shri Bhupendra Patel dedicates ‘Azadi Ki Yaade’ Museum

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    Heartfulness Encourages Nurturing Young Agri Scholars For A Self-Sufficient India

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    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

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    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

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    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

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    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

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    Acer Ushers In New Nitro Laptops with 13th Gen Intel Core Processors and NVIDIA GeForce RTX 40 Series GPUs

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HINDWARE ROLLS OUT BRAND NEW CAMPAIGN ‘THOUGHTFUL IS BEAUTIFUL’

NewsMonks by NewsMonks
2 years ago
in Business, Social
3 min read
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HINDWARE ROLLS OUT BRAND NEW CAMPAIGN ‘THOUGHTFUL IS BEAUTIFUL’
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Hindware, the leading bathware brand has kickstarted the New Year with its new brand campaign ‘Thoughtful is Beautiful’. The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.

Speaking on the campaign, Mr. Sudhanshu Pokhriyal, Chief Operating Officer, Bath Products, Brilloca Limited said,” Today, Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven with time its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and in return, its patrons trust Hindware to offer the best bathware products in India. The increasing amount of consumer data, in particular, is fundamentally changing how brands operate. This is especially true with the effects of the COVID-19 pandemic, where the already complex path to purchase has evolved even further, setting the scene for long-term changes in consumer behavior that we must be prepared to address. This is expressed in our positioning direction and it guides our business decisions.”

Mrs. Charu Malhotra, Vice President & Head of Marketing, Bath Products, Brilloca Ltd. said “Hindware is a household name, and has been at the forefront of industry-first designs and innovations. The new campaign objective is not only to strengthen that position but to also redefine the category conversation, which is only about aesthetics and beauty. Because the brand believes, the new age consumer is not just looking for beautiful bathroom solutions, but also features that make their lives easier. This is what led to the Brand Idea of ‘Thoughtful is Beautiful’.”

Targeting newage customers between 25 -50 years of age, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree integrated brand campaign features a series of multilingual film across languages such as English, Hindi, Kannada, Telugu, Malayalam to reach to a wide set of audiences in the country. To further boost its reach, the brand has also leveraged a wide media platformsincluding print, radio, outdoor platforms, digital, online and OTT, to amplify the campaign’s reach and create excitement.

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In a series of commercials focusing only on ‘beautiful bathrooms’,the ‘Thoughtful is Beautiful’ film stands apart. Conceptualized by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology. Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple. In the launch film, the husband’s sister unknowingly becoming part of the couple’s ‘Thoughtful VS Beautiful’ debate regarding the bathroom, and it becomes clear that the decision is not an easy one to make. The couple’s adorableand disarming banter continues in the shorter follow-up films, where the product features and the ‘Thoughtful VS Beautiful’ debate again take center stage.

Brand Campaign Link:https://youtu.be/LLrWUywrD3I

Tags: BathwareHindware
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