Havmor Ice Cream, one of India’s favourite ice cream brands announced the launch of Coolest Summer Job Season 4, termed #CoolestWFHJob. The brand brings to all a thrilling opportunity to enhance a flair for innovation. This once-a-year opportunity aims at driving one to come up with new and unique flavours of ice cream. And in return, the chosen ones are offered to be a part of the Havmor flavour story.
With the launch of #CoolestWFHJob, one can get a scoop of everything. A whopping cash reward worth INR 50,000/-, virtual tour of the Havmor factory and a sneak-peek into its processes including ‘Behind the Scenes’, free ice cream supply for a whole year* from Havmor, and more importantly one earns an opportunity to innovate and present the masses with a new ice cream flavour. The brand offers the chosen ones a special position of Chief Tasting Officers (CTO) of Havmor. This simply is an open opportunity for consumers to discover, innovate and co-create new flavours they wish to see on shelves across the country. The applicants will need to have an undying passion for ice cream and at the same time possess an understanding of the local palate. All of this which needs to be captured in a one-minute video or a brief answer is to be presented by the applicants to Havmor.
To add to the fervor, the brand also roped in a culinary expert, Chef Ranveer Brar- a Celebrity Chef and MasterChef India judge. Chef Brar would be interacting and jointly ideating on the new product and innovation ideas alongwith the CTO’s. It would be an exclusive association and an excellent opportunity for young ice cream enthusiasts to collab with the brand and Chef Brar to co-create exciting flavours which would then be a part of the new product launch in summer 2022.
This edition of the CoolestWFHJob would be 100% digital execution, starting with online registrations and entries from 3rd September to its culmination on 30th October. Applicants will be called upon through an e-invite (microsite), the brand’s social media platforms and HavFunn parlors. It is not just a position that one will earn at Havmor, but this year the #CoolestWFHJob comes with a dollop of perks.
Mr. Vincent Noronha, VP Marketing at Havmor Ice Cream said, “We at Havmor consider ice creams to be a treat to the soul. And with evolving times, even treats need an upgrade that makes one go ‘Yum!’ over every dollop. With the launch of our Season 4 for the #CoolestWFHJob, our first 100% digital execution initiative, we have added to the perks one can attain by bagging this opportunity of becoming CTOs of Havmor. Be it earning a title with us at Havmor, launching your very own flavour of ice cream, winning a whopping cash reward, or an inflow of treats from us for a whole year, we have got a scoop of everything you can lay your hands on. To sum it up, we look forward to sustaining our connection and build new relations with a community of like-minded ice cream lovers.”
“What caught my attention about this association with Havmor Ice Cream’s #CoolestWFHJob, is that this initiative gives the food lovers an opportunity of not just bagging rewards but also a platform to showcase their hidden chef ingenuity. With much pleasure along with Havmor, I look forward to welcoming onboard Chief Tasting Officers who understand local palates, breathes innovation and will be able to tantalize tastebuds with a unique ice cream flavour. Also, we sense a bunch of anticipating minds waiting to grab flavorful insights on desserts, which I shall uncover and relish the chosen one with. There will be ideas floating in the air, and only the best drooling ones will be cupped or coned. The chosen CTOs along with me and the Havmor team await this journey of mixing, matching and marrying flavours to birth an ice cream flavour for our Indian audiences,” Celebrity Chef Ranveer Brar commented on his association with Havmor.
The brand anticipates that this year the #CoolestWFHJOb will be more engaging and interesting and hopes to see the number of registrations increasing as compared to earlier seasons. With an aim to welcome onboard new creative minds the brand has some bigger and better opportunities to look forward to.
(The winners of Coolest WFH Job will get free ice cream coupons worth Rs. 15,600/- which can be redeemed by up to one year from start of the contest.)
