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    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

    Enemies will tremble at the sight of India on Republic Day ! This time Raphael will join the parade

    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

    The whole of North India, including Delhi, is still foggy and chilly, people are stunned!

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    “Umbergaon residents wish for Vapi and Mumbai lifestyle experience” says consumer insight survey

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    Odisha wins Best State & Civic Agency, Indore – Best Municipality, Gujarat – Best SEC and Kerala – Best SFC in Janaagraha City Governance Awards

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    In the bitter cold, the Chinese soldiers were discouraged, 10 thousand soldiers were withdrawn from the border

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    Neuberg Supratech launches round-the-clock RT PCR test counter at Sardar Vallabhbhai Patel International Airport

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    The CM of this state has been protesting in front of Raj Bhavan for 3 days !

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    Kashmir and Ladakh separate from India on WHO map, Indians erupt

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    Monolith Installation at Forest Park in Ahmedabad by Symphony Ltd was an initiative to promote nature and sustainability in India

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    The Intellectual Property Appellate Board (IPAB) makes a landmark judgement in favour of The Indian Performing Right Society (IPRS)

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Home News Business Food and Beverage

Del Monte makes Olive Oil more affordable than ever

NM by NM
1 week ago
in Food and Beverage, Social
2 min read
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Del Monte makes Olive Oil more affordable than ever
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– Launches Olive Oil at just Rs.250 for a Litre

– High on Good Fats (MUFA, PUFA ) and Antioxidants

– Best suited for frying apart from everyday Indian cooking

Olive oil is considered as one of the best for health amongst all oil types and has therefore commanded a premium on price, until now. Not anymore, Del Monte, a popular brand within the Olive oil segment, has launched a special 1 litre pouch pack priced at Rs 250 only, thereby making this healthy oil affordable like never before.

The move is surely expected to disrupt the Rs 40,000 crore edible oil market in our country, considering that price has been reported to be the single biggest barrier which has prevented families from shifting to Olive Oil segment until now. The pack has already hit the markets in Delhi-NCR, Bengaluru, Chennai, Mumbai, Hyderabad, Punjab and is available on leading e-commerce platform(s) as well.

This new pack carries a special variety of Olive oil called Olive Pomace Oil, which is imported directly from Europe and was only available in bottles, at a premium, here in India until now. Olive Pomace Oil is known to have zero Cholestrol with no Trans-fats, and instead carries high good fats ( MUFA/ PUFA) and anti-oxidants. It is considered ideal for deep frying apart from everyday Indian cooking.

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‘’We have always given highest priority to quality and healthy options while bringing products to the market. This is the first ever affordable pack launch for Olive Pomace Oil pack in India. Home consumption during the lockdown has gone up tremendously and the new affordable pack will further drive the growth in this segment,’’ says Mr Yogesh Bellani, CEO FieldFresh Foods Pvt. Ltd (that manages the Del Monte brand in India).

This new affordable pack of olive Oil from Del Monte has been rolled out after a thorough research which clearly highlighted that Indian consumers have become more health conscious than ever before and are keen on adopting a healthy cooking oil. 

Tags: DelmonteOlive Oil
NM

NM

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