Samsung, India’s largest and most trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging times.
As a part of the campaign, there are a slew of festive offers on Samsung televisions and digital appliances. Consumers can get assured gifts with select Samsung QLED 8K & QLED TVs and SpaceMax Family Hub™ Refrigerators such as Galaxy Fold, Galaxy S20 Ultra, GalaxyNote 10 Lite, Galaxy A31 and Galaxy A21s mobile phones. Exciting product offers, coupled with attractive finance schemes including cashback of up to INR 20,000 and easy EMIs of as low as INR 990, will be valid till November 20, 2020.
A very evocative digital campaign, #HomeFestiveHome is aimed to inspire people to enjoy festivals responsibly this year, by staying at home and bonding with family and friends. It showcases how the festivals this year are set to be celebrated with equal fervor, even when people take precautions and stay home, with homemade sweets and delicacies, lighting up the house together, and elbow bumps to greet instead of hugs and high-fives.
The campaign takes viewers on a visual roller coaster ride of celebrating emotions and togetherness. It showcases the little joys of life with a range of Samsung products that makes life at home much more fun, safe and accommodative for all festive cravings.
“For Samsung, the festive season is a very important time of the year to connect with our consumers nationwide. The theme of #HomeFestiveHome is inspired by current ongoings. Living spaces have become more intimate than ever before as has peoples’ desire to upgrade homes into festive hubs and rejoice with loved ones. We know, this Diwali, celebrations are going to be even more special and people across the country will leave no stone unturned to make them truly memorable. The campaign is about bringing out creativity and uniqueness while celebrating festivities indoors,” said Trivikram Thakore, Senior Director, Samsung India.
“As festivals are a unifying force in this country, so, irrespective of demographics and geographies, we are talking to the entire nation in this campaign,” he added.
The ‘Home Festive Home’ deals cover a range of QLED and QLED 8K TVs, UHD TVs, Smart TVs, Spacemax Family Hub™ Refrigerators, Curd Maestro™ Refrigerators, Side-by-Side and Frost Free Refrigerators, FlexWash Washing Machines, AddWash Washing Machines, Washer Dryer Models, Fully Automatic Front Load and Fully Automatic Top Load Washing Machines, Microwave Ovens and Wind-Free™ Air Conditioners, among others.
Samsung has a tie-up with IPL team ‘Mumbai Indians’ and the ‘Home Festive Home’ campaign showcases the team’s players as part of the main digital film as well as two others on Samsung’s QLED 8K TVs and its Curd Maestro Refrigerators.
Home Festive Home Offers:
During this offer period, consumers will get Samsung’s flagship foldable smartphone Galaxy Fold when purchasing 85-inch (216 cm), 82-inch (207 cm) and 75-inch (189 cm) models of Samsung QLED 8K TVs. They will get a Galaxy S20 Ultra with 75-inch and above QLED TV models, a Galaxy A21s with 55-inch QLED and 65 inch UHD models and a Galaxy A31 with 65-inch QLED, QLED 8K and 70-inch and above Crystal 4K UHD TV models. Additionally, consumers can get cashback of up to INR 20,000 with easy EMI options starting from as low as INR 990 along with a 3-year warranty (1+2 Year extended warranty) on panels and a 10-year no screen burn-in warranty on QLED TVs.
Delivering the best of entertainment to its consumers, Samsung is also offering exciting deals on OTT and DTH platforms on all TV models.
When buying Samsung refrigerators, customers will get a Galaxy Note10 Lite free on purchase of Samsung’s flagship Spacemax Family Hub™ refrigerator. With the “Make for India” Samsung Curd Maestro™ refrigerators, consumers will get cashback benefits of up to 15% and up to 20% cashback on IoT-enabled Family Hub™ refrigerator (RF28N9780SG/TL). Additionally, consumers can avail up to 10% cashback on Side-by-Side and Frost-Free refrigerator models along with easy EMI options starting at INR 2,490 and INR 990 respectively. All refrigerators with digital inverter technology will be offered with a 10-year warranty on the compressor.
On washing machines, Samsung is offering cashback of up to 20% on the newly launched Samsung Washer Dryer models and cashback of up to 15% on select Flexwash and Addwash washing machines. Consumers purchasing Fully Automatic Front Load and Fully Automatic Top Load washing machines can avail cashback of up to 15%. Samsung will also be offering consumers EMI options starting as low as INR 990.
On Samsung Air Conditioners, consumers will get cashback offers of up to 20% and easy EMI options starting as low as INR 990 on its Wind-Free™ Air Conditioners along with 5-year warranty on the condenser and PCB controller warranty on convertible range models.
In the Smart Oven category, consumers purchasing select models of Samsung Smart Ovens will get attractive cashback offers upto INR 6,000, one EMI off on brand shops, easy EMI options and a free Borosil kit on purchase of 28L and above Convection, Hot Blast & Masala Sun-Dry Microwave Ovens. In addition, these microwave ovens come with 5-year extended Warranty on the Magnetron and 10-year warranty on the Ceramic Enamel cavity.
Samsung with its My Samsung My EMI offer provides consumers with an option to choose EMIs of as low as INR 990 and down payment as per their budget on select Televisions, Refrigerators, Microwave Ovens and Washing Machines. Consumers can further avail EMIs of up to 36 months tenure and one free EMI on select TV and refrigerator models
Campaign Video Link: https://youtu.be/LF4F8Cpj82g