Witnessing two decades of tremendous growth, the company also announced its new strategy to become a vertically integrated fruit company with full traceability of its products for end-consumers. To ensure end-to-end control of the entire supply chain and ensure that products arrive in best quality at the door step of the customers in India and export markets, the company is investing in technology, logistics, and infrastructure assets. To improve quality and production economics , the company is also rolling out a highly inclusive ‘partnership farming model’ with fully controlled production hubs introducing state of the art farming methods and providing educational and financial services to the surrounding farming community combined with secured off-take for their produce. This model will contribute to uplifting the rural community cluster by cluster.
Speaking on the occasion, Ajit Desai, Founder and Director at DFV said, “Today, our brand ‘Happy Banana’ is India’s leading and most trusted banana brand in domestic as well as export markets. This incredible milestone sums-up the rise of DFV as India’s largest exporter of bananas with annual exports of more than 50,000 MT. After having accumulated decades of experience providing innovative solutions to customers and farmers, we have built a tradition of excellence in providing consumers safe and healthy premium bananas.”
“We plan to reinforce infrastructure considerably. We will invest into pack-houses for processing & packaging of fresh produce and build state-of-the-art ripening chambers to provide safe and hygienic fresh produce for consumption,” Ajit added.
On its anniversary, the company also announced its strategy to strengthen its multi-fruit model backed by a robust supply chain and distribution network. The company will continue focusing on bananas and expand further into a wide range of tropical and other fruits.
Pioneering Ventures, one of India’s fastest growing and most comprehensive agri-food platforms, incubated DFV after Ajit Desai originally founded it as a cold storage company. The dynamic and visionary farmer has been instrumental in promoting and implementing scientific farming and setting up a state-of-the-art cold storage for fresh fruits at Navsari, Gujarat, India.