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    Indo-French Astronomy focus meeting on international mega-projects discusses science vision for the next decade

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    NCC Horse Show 2023 organised in Delhi Cantt

    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

    Republic Day Celebrations 2023: Over 1200 performers to take part in the first ever Military Tattoo & Tribal Dance Festival in the National Capital

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    PM extends best wishes to army personnel on Army Day

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

    PM flags off Vande Bharat Express train connecting Secunderabad with Visakhapatnam via video conferencing

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    Guj CM call to keep the rural-taluka-district sectors of the state at the forefront

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    BioAsia 2023 Announces a stellar speaker line-up to discuss the learnings, challenges and opportunities in Life Science post-COVID-19

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    Chief Minister Shri Bhupendra Patel dedicates ‘Azadi Ki Yaade’ Museum

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    Heartfulness Encourages Nurturing Young Agri Scholars For A Self-Sufficient India

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    Dholakia Ventures Hosts DV8 Infinite Possibilities-G20 for Start Ups in Surat, Aims to Mobilise Global Capital for Innovation in India

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    The Secretary, MeitY launches Technology for Air Quality Monitoring System (AI-AQMS v1.0)

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    Startup India Innovation Week culminates today with felicitation of Winners of National Startup awards 2022

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TVS Srichakra enters Europe Two-Wheeler Tyre market with exclusive product range under Eurogrip brand

NewsMonks by NewsMonks
2 years ago
in Automobile, Business, News
3 min read
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TVS Srichakra enters Europe Two-Wheeler Tyre market with exclusive product range under Eurogrip brand
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TVS Srichakra Ltd., one of India’s leading manufacturers of 2 & 3 wheeler and off-highway tyres, today announced its foray into the European market with its new range of Eurogrip two-wheeler tyres customized to meet the European rider’s needs.  The first product to be launched is “Eurogrip Bee Connect” scooter tyres which will be available in a basket of 40 different sizes in the coming months. This is the first line of tyres launched after the setting up of TVS Srichakra’s Product Design and Development Centre in Milan, Italy.

“We have developed a new and exciting range of tyres suited for the European roads and conditions, keeping in mind the needs of the European rider.  I am confident that the technical expertise of our Product Design and Development team in Milan, Italy coupled with the experience of our team in India would result in the Eurogrip Bee Connect Scooter tyre range being a delight for scooter riders in Europe and rest of the world”, said Andrea Bianchi Milella, Marketing Manager, of TVS Srichakra’s Italian Centre. 

Eurogrip Bee Connect range with its cutting-edge design, dynamic performance on any surface, unique pattern and puncture resistance technology gives comprehensive control, riding comfort and superior mileage. Referencing to the product features, Silvio Montanari, R&D Director of the Italian Centre states, “Eurogrip Bee Connect is the result of a meticulous research and development process that involved all elements of the tyre: construction, tread pattern, compound and profile. Each prototype was subjected to a rigorous testing procedure, both indoor and outdoor in European race tracks and roads, and every tyre manufactured passes through stringent quality controls before reaching the market. We spare no effort in ensuring the best output and we’re very pleased with the outcome”. 

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“Bees are known to be very hard working, always on the move and are seen as guardians against pollution – a good representation of scooter riders who continuously move, connecting with people, places and activities. This is how the name “Bee Connect” came into being”, Andrea went on to say.  

Bee Connect is the first amongst many product launches planned for the European and International Markets, there are more in the pipeline in the current fiscal year. A knobby product for off-road purposes and a street tyre for medium and big displacement motorcycles, both in Radial and Cross Ply construction are lined up for launch in the next few months.

Speaking about the announcement, Mr. P. Madhavan, EVP – Sales & Marketing said, “Our entry into the prestigious European tyre market is a testimony to our three decades of experience and specialization in the two-wheeler tyre category and is a step towards building Eurogrip as a strong global brand. Our focus is to deliver quality tyres and develop a robust business infrastructure that can help us cater to the needs of our partners and customers in the European market. The new products introduced in Europe will also be launched in the India replacement market as well as all the countries where TVS Srichakra has established a distribution network.” 

NewsMonks

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