New Delhi, March 27, 2018: Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India today announced that its premium Sporty Lifestyle Vehicle Honda WR-V has crossed 50,000 cumulative sales milestone in India in one year since its launch. Launched in March 2017, the Honda WR-V has witnessed great success in Indian market and accounted for 28% of total HCIL sales during the past 12 months.
Commenting on the success of the Honda WR-V, Mr. Yoichiro Ueno, President & CEO, Honda Cars India Ltd., said: “This is a very proud moment for us. Honda WR-V has witnessed great success in the Indian market and the 50,000 sales milestone validates its strong presence. It has emerged as a strong volume model in Honda’s model line-up striking the right chord among young urban customers who are looking for status, comfort and have an active lifestyle.”
WR-V has gained popularity across markets with its sales, fairly distributed across regions. In line with WR-V’s premium product offering with segment leading features like Sunroof, Tier 1 markets, comprising of large cities, contributed to 38% of its nation-wide sales. The model has found equally strong resonance from Tier 3 markets due to its aspirational value and product strengths like high ground clearance.
1st Year Sales Trends for Honda WR-V
|3.||Launch in India||March 2017|
|4.||Cumulative Sales in India (as on date)||50,000 units and counting|
|5.||WR-V Contribution to HCIL Sales in 2017-18||28%|
|6.||Highest Selling Grade||Top Grade (VX) – 80%|
|7.||Petrol: Diesel ratio||42% (Petrol)|
|8.||Sales Contribution – Zone wise||North -30%, West-28%, East -15%, South-27%|
|9.||Sales Contribution – Market wise||Tier 1 – 38%, Tier2 – 30%, Tier3 – 32%|
About Honda WR-V
Honda WR-V is a premium Sporty Lifestyle Vehicle based on Honda’s globally successful Jazz platform. It features a Sporty and Sophisticated exterior design, high quality spacious interiors with advanced equipment, top of the class fuel efficiency, powerful performance and advanced safety features.
WR-V is available in Petrol and Diesel fuel option & adopts the best of Honda’s powertrains to achieve a perfect balance of performance and fuel economy.
|1.5L DOHC i-DTEC Diesel||6 MT||100PS@3600rpm||200NM@1750rpm||25.5 KMPL|
Best in Segment
|1.2L SOHC i-VTEC|
|5 MT||90PS@6000rpm||110NM@4800rpm||17.5 KMPL|
About Honda Cars India Ltd
Honda Cars India Ltd., (HCIL) leading manufacturer of passenger cars in India was established in December 1995 with a commitment to provide Honda’s latest passenger car models and technologies, to the Indian customers. HCIL has two state-of-the-art manufacturing facilities at Greater Noida, U.P and Tapukara, Distt. Alwar, Rajasthan.
The company’s product range includes Honda Brio, Honda Jazz, Honda Amaze, Honda City, Honda WR-V, Honda BR-V and Honda CR-V – which are manufactured in India. The Accord Hybrid is being sold as a CBU imported from Thailand. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency. The company has a strong sales and distribution network with 352 facilities in 239 cities across spread across the country.